A Study on Advertisements in The Chinese Recorder and Missionary Journal

作     者：WANG Hai WU Zong-yang 

作者机构：Guangdong University of Foreign StudiesGuangzhouChina 

基　　金：funded by the project“Translation of and Research on Sinology Literature in English newspapers in China(19JDZD04)”by Guangdong University of Foreign Studies 

出 版 物：《Journal of Literature and Art Studies》 (文学与艺术研究（英文版）)

年 卷 期：2021年第11卷第5期

页      码：360-367页

摘      要：The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the first half of the 20th *** advertisements in it have not been properly stressed by the academic world,most of which are even deleted in the bound *** paper aims to give a preliminary study on the advertisements in Chinese Recorder and Missionary Journal,comparing and analyzing advertisers,slogans and text structures and appeal methods of advertisements of shipping,banking,schools and book introduction in Chinese Recorder and Missionary Journal,thus demonstrating its significance in China’s modern advertising industry and Sino-western commercial trade and cultural exchange.

主 题 词：Chinese Recorder and Missionary Journal protestant missionaries in China mission press secularization study on Advertisements in The Chinese Recorder and Missionary Journal 

学科分类：030505[030505] 03[法学] 0305[法学-马克思主义理论类] 

D　O　I：10.17265/2159-5836/2021.05.013

馆 藏 号：203104176...