Body Symbol and Popular Conceptual Identification for Star Brand

作     者：YANG Dong-li 

作者机构：School of History and CultureShandong UniversityJinan250100China 

出 版 物：《Journal of Literature and Art Studies》 (文学与艺术研究（英文版）)

年 卷 期：2021年第11卷第11期

页      码：860-869页

摘      要：Body symbol is generally regarded as the representation of public self-identity in ***,it is neither a pure symbol nor a pure *** limits its thorough expression of the public self to a certain *** pan symbol mechanism of consumer society further dispels discord between symbol and natural body,so that body can clearly represent the self-identity of the public *** brand is a typical embodiment of body symbols in consumer *** the conceptual identification for constructing star brand belongs to commercial competition strategy,it is also the confirmation for public identity at the practical level.

主 题 词：body symbol star brand public self distinguish 

学科分类：07[理学] 070201[070201] 0702[理学-物理学类] 

D　O　I：10.17265/2159-5836/2021.11.004

馆 藏 号：203106902...