Enhancing customers prevention efforts:An incentive feedback mechanism design

作     者：Sun Huan Wang Haiyan 孙欢;王海燕

作者机构：School of Economics and ManagementSoutheast UniversityNanjing 211189China 

基　　金：The National Natural Science Foundation of China(No.71531004 72071042) 

出 版 物：《Journal of Southeast University(English Edition)》 (东南大学学报（英文版）)

年 卷 期：2021年第37卷第4期

页      码：436-444页

摘      要：To improve the inefficient prevention caused by customers unwillingness to adopt prevention strategies in health management,an incentive feedback mechanism that is based on game theory and contract design theory is *** conditions for making customers and health maintenance organizations(HMOs)willing to participate in the proposed mechanism are given.A dual nonlinear programming model is used to identify the optimal prevention effort of customers and the pricing strategy of *** show that to generate increased benefits,HMOs need to consider cost sharing when customers are not familiar with the proposed health *** health services are gradually accepted,the cost sharing factor can be gradually *** shows that under random circumstances in which the market reaches a certain size,the proposed method exhibits a positive network *** by network externality,HMOs only need to make their customers understand that the larger the number of participants,the greater the utility of each *** customers may then spontaneously invite others to purchase insurance.

主 题 词：customers prevention efforts incentive feedback mechanism healthcare service health pricing strategy health service optimization 

学科分类：0710[理学-生物科学类] 12[管理学] 120202[120202] 0202[经济学-财政学类] 02[经济学] 1202[管理学-工商管理类] 1201[管理学-管理科学与工程类] 1002[医学-临床医学类] 1001[医学-基础医学] 0811[工学-水利类] 

核心收录：

D　O　I：10.3969/j.issn.1003-7985.2021.04.014

馆 藏 号：203106991...