Application of Pragmatic Presupposition in Chinese and English Advertisements

作     者：LI Yan 

作者机构：Department of Foreign LanguagesWuhan University of TechnologyWuhanChina 

出 版 物：《Journal of Literature and Art Studies》 (文学与艺术研究（英文版）)

年 卷 期：2022年第12卷第4期

页      码：389-392页

摘      要：Advertisements,as an important business strategy,are now *** a kind of strategy of language expression,pragmatic presupposition plays an extraordinarily important role in *** on many classical cases of Chinese and English advertisements,this paper is aimed to discuss and analyze the types and features of pragmatic *** findings of this paper will provide advertisement producers with theoretical knowledge and practical strategies about how to apply pragmatic presupposition to create effective and persuasive advertisements which can really catch the eyeballs of consumers.

主 题 词：pragmatic presupposition advertisements application strategies 

学科分类：0202[经济学-财政学类] 02[经济学] 020205[020205] 

D　O　I：10.17265/2159-5836/2022.04.013

馆 藏 号：203111797...