Exploring Generic Features in China-Africa Corporate Advertising:A Critical Genre Analysis

作     者：Meiling WANG Liming DENG 王梅灵;邓鹂鸣

作者机构：Research Institute of Foreign LanguagesCollege of Foreign Languages and LiteratureWuhan University 

基　　金：the research output of the National Social Sciences research project entitled“A Genre-based Study of the Dynamic Intertextual and Interdiscursive System in Chinese and Foreign Professional Discourse”(NO.17BYY033) 

出 版 物：《Chinese Journal of Applied Linguistics》 (中国应用语言学（英文）)

年 卷 期：2022年第45卷第3期

页      码：462-482,486页

摘      要：China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win *** on Bhatia’s Critical Genre Analysis(2017),this study explores the text-internal and text-external generic features of China-Africa corporate advertising by analyzing 50 collected *** analysis of text-internal prominence shows that China-Africa corporate advertising is unique in its frequent use of win-win-oriented and sector-dependent technical lexicons to indicate the promotional *** is also found that move structures vary across different sub-types of ChinaAfrica corporate ***-externally,the findings reveal a mixture of different discourses within the discursive space of China-Africa corporate *** addition,the results suggest that Chinese companies invest more rhetorical efforts in enhancing the China-Africa community than African counterparts who tend to perceive China-Africa cooperation as the main avenue to attract worldwide *** findings have some practical implications for discourse construction in the Belt and Road Initiative context and shed light on the evolving nature of advertising discourse,particularly in the China-Africa win-win business context.

主 题 词：win-win cooperation China-Africa corporate advertising critical genre analysis generic features interdiscursivity 

学科分类：050302[050302] 1305[艺术学-设计学类] 0502[文学-外国语言文学类] 050201[050201] 13[艺术学] 05[文学] 0503[文学-新闻传播学类] 

D　O　I：10.1515/CJAL-2022-0311

馆 藏 号：203113908...