Evaluation of Rural Tourism Resources based on the Tourists Perspective: A Case Study of Lanzhou City, China

作     者：PU Lili LU Chengpeng CHEN Xingpeng 蒲利利;逯承鹏;陈兴鹏

作者机构：College of Earth and Environmental SciencesLanzhou UniversityLanzhou 730000China Institute of County Economic Development&Rural Revitalization StrategyLanzhou UniversityLanzhou 730000China 

基　　金：The National Key Research and Development Program of China (2018YFC0704702) The Lanzhou University of Arts and Sciences Outstanding Youth Research Talent Cultivation Program (2018JCQN007) 

出 版 物：《Journal of Resources and Ecology》 (资源与生态学报（英文版）)

年 卷 期：2022年第13卷第6期

页      码：1087-1097页

摘      要：Rural tourism has become a hot spot in China’s tourism development. Based on the AHP model and the comprehensive evaluation method of fuzzy cognition, this paper builds an evaluation system for the evaluation of rural tourism resources, including resource value, environmental factors, reception conditions with three criterion layers, and 25 evaluation factors. We recovered 574 valid questionnaires through two online forms and field research in Lanzhou city, and then used them to complete the empirical analysis. The results show four main aspects of the tourists’ perspective on rural tourism resources. Firstly, rural tourists are concerned about higher service facilities. The evaluation of rural tourism resources pays more attention to the reception conditions, and tourists pay more attention to the facilities of the reception conditions. In addition, the reception condition value accounts for a more concentrated 8–10 points(61.4%), which is higher than environmental elements(58.87%) and the value of the resource itself(54.26%). Secondly, tourists’ attention to rural tourism resources mainly focuses on the pleasurable(0.1152), tour line design(0.1014), experience(0.0765), ornamental(0.0747) and other aspects. Thirdly, the degree of cognition mainly focuses on nature(4508), environmental safety(4469), pleasantness(4387), accommodation conditions(4367), tour line design(4363) and other aspects of the rural tourism resources. Fourthly, the cognition of rural tourism resources is basically given priority with 6–9 points, and environmental factors accounted for the highest portion. However, rural tourists have higher expectations for the popularization and education of rural tourism resources, but the sense of acquisition is relatively low. Through the further improvement and improvement of the naturalness of environmental resources, environmental safety of reception conditions, and the enjoyment of external traffic and resource value, the overall benefit of rural tourism

主 题 词：rural tourism resources recognition tourist perspective AHP Lanzhou City 

学科分类：02[经济学] 0202[经济学-财政学类] 08[工学] 020202[020202] 0833[0833] 083302[083302] 

核心收录：

D　O　I：10.5814/j.issn.1674-764x.2022.06.013

馆 藏 号：203114560...