“Nonwoven” Versus “Engineered Fabric”: the Impact These Terms Have on the 15-to 25-Year-Old Females＇ Intent to Purchase

作     者：DUTTON Kathryn C ISTOOK Cynthia 

作者机构：Department of Textile & Apparel Technology & Management North Carolina State University 

基　　金：Nonwoven Corporate Research Center NC State Univ. Raleigh NC USA(No.06-85) 

出 版 物：《Journal of Donghua University(English Edition)》 (东华大学学报（英文版）)

年 卷 期：2007年第24卷第2期

页      码：226-229页

摘      要：Since the fall of 2004, textile and apparel students at a United States public university have been designing apparel with nonwoven fabrics. Over the last two years, the students designs have sparked interest in the industry which has begun to create new and innovative fabric designs. The industry, however, still struggles over the best name for the fabric. This sparked the research question, "What impact does the term nonwoven or engineered fabric have on a 15- to 25-year-old s intent to purchase a garment?"Through a convenience sampling method, an online questionnaire was distributed to 15- to 25-year-old United States females. The questionnaire included questions regarding demographics and psychographics, and asked respondents to choose garments they would intend to purchase based on known attributes such as style, brand, price, place, and fabrication and fiber content. There were a total of 14 garments, seven tops and seven bottoms. Four of these garments, two tops and two bottoms were constructed of nonwoven *** respondents accepted the nonwoven fabrics when shown in garments in an online setting. This demonstrates that visually, these fabrics are comparable to traditional woven and knit fabrics. The "nonwoven" polyester and nylon blend fabric increased in popularity when the respondents were told the fabrication and fiber content. However, the "engineered" polyester and polyethylene blend fabric dropped to last place when fabrication and fiber content were known. This indicates that 15- to 25-year-old respondents do not understand or are not interested in fibers or fabrications described as "engineered fabric" with a polyester/polyethylene blend. More research will have to be done to determine if the fabrication term "engineered fabric" or if the polyester/polyethylene blend fiber content caused a lack of interest or decreased intent to *** has currently begun to determine the right combination of fiber content and fiber size to deve

主 题 词：非纺织服装 时尚 服装设计 设计风格 

学科分类：0817[工学-轻工类] 08[工学] 0807[工学-电子信息类] 0805[工学-能源动力学] 080502[080502] 0802[工学-机械学] 0811[工学-水利类] 

核心收录：

D　O　I：10.19884/j.1672-5220.2007.02.017

馆 藏 号：203130123...