A Holistic Course Design for Intercultural Business Communication Based on CLT A Case Study of a Training Program for Chinese Business Professionals

作     者：HUANG Zhi-hua DONG Hui 

作者机构：Southwestern University ot Finance and Economtcs Idhengclu t~1ama 

出 版 物：《Sino-US English Teaching》 (中美英语教学（英文版）)

年 卷 期：2013年第10卷第10期

页      码：751-760页

摘      要：BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.

主 题 词：BE (Business English) CLT (Communicative Language Teaching) IBC (Intercultural Business Communication) course design 

学科分类：080904[080904] 0810[工学-土木类] 12[管理学] 1201[管理学-管理科学与工程类] 0809[工学-计算机类] 08[工学] 080402[080402] 0804[工学-材料学] 081001[081001] 

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