How does China Advertising gear to the International Standards

作     者：Gong Cheng-tao 

作者机构：Shandong Institute of Light Industry 

出 版 物：《科技信息》 (Science & Technology Information)

年 卷 期：2010年第30期

页      码：I0144-I0144页

摘      要：An advertisement lacked of creativity or cannot balance in the creativity theme will not achieve good results. This is the disparity which exists between us and the international standards. Study the development of American modern advertising, we will find that it has gone through the hard sell, soft sell, creativity and originality four stages. And the fourth phase, in fact is a phase which study the motivation of the consumers to guide the advertising performance with the principle of psychology.

主 题 词：广告业 广告宣传 广告理论 广告设计 

学科分类：050302[050302] 1305[艺术学-设计学类] 13[艺术学] 05[文学] 0503[文学-新闻传播学类] 

馆 藏 号：203154831...