Multimodal Discourse Analysis of Public Service Posters on Low-Carbon Life

作     者：LIU Meng-yao LI Ju-yuan 

作者机构：School of Foreign StudiesGuangzhou UniversityGuangzhouChina 

基　　金：the Guangzhou University Postgraduate Training Program for Innovation“Ecological discourse analysis of news reports on marine life conservation in China Daily(2020-2024)from the perspective of attitudinal resources”(Code:JCCX2024-041) 

出 版 物：《Journal of Literature and Art Studies》 (文学与艺术研究（英文版）)

年 卷 期：2024年第14卷第10期

页      码：847-853页

摘      要：Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van *** study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional *** analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.

主 题 词：multimodal discourse analysis visual grammar framework public service posters 

学科分类：1305[艺术学-设计学类] 1304[艺术学-美术学类] 083002[083002] 13[艺术学] 0830[工学-生物工程类] 07[理学] 08[工学] 0713[0713] 

D　O　I：10.17265/2159-5836/2024.10.003

馆 藏 号：203154841...