设计:三星变革的催化剂

作     者：马克.德莱尼 MARK DELANEY

作者机构：国际知名设计顾问公司 

出 版 物：《互联网周刊》 (China Internet Week)

年 卷 期：2007年第1期

页      码：96-98页

摘      要：The designers of Samsung lacked experiences of globaliza- tion in 1990s. Many of them did not have a chance to step out of Asia or even Korea. They just read books or searched information on the internet to fill blanks in design. The lack of international experiences has put great limits on their ability to design fantastic consumer products. But things have changed. At present Samsung has organized employers to travel around the world and visit major cities like London, Rome and New York etc. In fact it has been one of the core lessons of the cre- ative innovation labs. Samsung also set up design centers in cities such as San Francisco, Tokyo, Singapore and London to expand sights. On the other hand, just as the saying goes: the more it is ethnologic the more it belongs to the world, and the more localized the more market it will occupy. If a company wants to establish its status on international markets it needs to understand the local market deeply. It had better hire more local people and combine the local experiences with market targets organically.

主 题 词：三星公司 催化剂 工程部门 话语权 市场竞争 

学科分类：0202[经济学-财政学类] 02[经济学] 020205[020205] 

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