Study on the Application of Aesthetic Ideas to Micro-film Advertising

作     者：Yunying WANG 

作者机构：Department of Art Design Henan Mechanical and Electrical Engineering College 

出 版 物：《International Journal of Technology Management》 (国际技术管理)

年 卷 期：2013年第5期

页      码：114-116页

摘      要：Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communication way of traditional advertising, micro-film advertising has the characteristics of both social networking and video communication. With the creative characteristics of micro-film advertising, the conamunication way of video advertising has been started. In this paper, through the introduction to the advantages of micro-film advertising communication and combining with the development of micro-film in the new period, the application of aesthetic ideas to micro-film advertising is further explored, and then the striking expression effect caused by micro-film advertising is introduced.

主 题 词：Micro-film Advertising Aesthetic Ideas Application 

学科分类：0810[工学-土木类] 08[工学] 081002[081002] 0814[工学-地质类] 082301[082301] 0823[工学-农业工程类] 

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