SINGLE Women-Consuming and Enjoying

作     者：小月 

出 版 物：《Women of China》 (中国妇女（英文月刊）)

年 卷 期：2003年第4期

页      码：27-28页

摘      要：Consumption by single women has attracted a lot of attention throughout the world. Women in the 20-30 age category make up the largest group of women consumers. These women not only have time and money, but also the enthusiasm and desire to shop and enjoy their purchases. Subsequently, they have become the target group of the advertising, publishing, entertainment and media sectors. Economists generalize this trend as the "BridgetJones Economy.

主 题 词：US 

学科分类：12[管理学] 1204[管理学-公共管理类] 

馆 藏 号：203269352...