Tourist Products Design of National Village Based on Experience——A Case Study of Minority Villages of Southeast Guizhou,China

作     者：罗永常 

作者机构：凯里学院旅游与经济发展学院贵州凯里556011 

基　　金：Supported by Construction Project"Key Discipline of Tourist Manage-ment"of Kaili University Planning Project of Humanities and Social Sciences of Department of Education of Guizhou Province in 2008(08GH039)~~ 

出 版 物：《Journal of Landscape Research》 (景观研究（英文版）)

年 卷 期：2011年第3卷第3期

页      码：60-63页

摘      要：On the basis of resources features of minority villages in Southeast Guizhou and tourists experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national *** analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national *** design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.

主 题 词：Experience National villages Tourist products design Southeast Guizhou 

学科分类：02[经济学] 0202[经济学-财政学类] 020202[020202] 

馆 藏 号：203277313...