Investigation on the Validity of Outdoor Public Service Advertising Language in Guangzhou

作     者：LIU Hui LI Shunmiao 

作者机构：College of Chinese Language and Culture of Jinan University/National Center for Oversea HUAYU Research Guangzhou. Guangdong. 510610 China 2College of Chinese Language and Culture of Jinan University/Department of Linguistics and Applied Linguistics Guangzhou Guangdong 510610 China 

出 版 物：《International English Education Research》 (国际英语教育研究（英文版）)

年 卷 期：2018年第3期

页      码：98-103页

摘      要：The primary aim of this paper is to survey the effect of outdoor public service advertisements on the audience. Taking questionnaire as the method, this study has discussed the validity of outdoor Public Service Advertising Language of citizens in Guangzhou, which from the aspects of attention, acceptance and comprehension. The results of the survey indicate that the effectiveness of outdoor advertising language in Guangzhou is generally optimistic. Then the problems incurred by outdoor advertising language are discussed according to the analysis result. Finally, relevant suggestions and measures were proposed for improving the impact of public service advertising.

主 题 词：Validity Outdoor Public Service Advcrlising Language Guangzhou 

学科分类：050302[050302] 1305[艺术学-设计学类] 13[艺术学] 05[文学] 0503[文学-新闻传播学类] 

馆 藏 号：203300772...