产品文化性“主题”与造型依据

作     者：丁莉 

作者机构：广州美术学院设计分院工业设计系教师 

出 版 物：《包装与设计》 (Package & Design)

年 卷 期：2003年第6期

页      码：76-77页

摘      要：Today, the products of same category are becoming similar and similar in their shape designing. This obviously cannot meet the consumers requirement for the diversity and personality of the products appearance, In this situation, a lot of enterprises face the severe competition and have to lower their prices. So how to make use of the cultural potential inside products is the key strategy for enterprises to win the market. With the example of designing refrigerator, this article discusses how to put culture into the product shape designing. The writer thinks that shape designing must be based on the product s cultural theme.

主 题 词：产品设计 文化性 产品造型 市场竞争 

学科分类：1305[艺术学-设计学类] 13[艺术学] 

馆 藏 号：203459901...