＂Mass Production＂ in the Mass Consumption Societies The Case of Male Bodybuilding

作     者：Guillaume Vallet 

作者机构：University of Grenoble-Alpes Grenoble France University of Geneva Geneva Switzerland Ecole des Hautes Etudes en Sciences Sociales of Paris Paris France 

出 版 物：《Journal of Literature and Art Studies》 (文学与艺术研究（英文版）)

年 卷 期：2014年第4卷第3期

页      码：208-218页

摘      要：Nowadays, the body seems to be the perfect object of consumption. People use it to define themselves but also as a vehicle that can send signs to others in the hope that their body will be a factor of social integration and social recognition. Hence we can observe the development of practices of body transformations which go along with the philosophy of the society in which everything seems possible for everybody, with no limit whatsoever. Indeed, if you want your body to be seen, you have to "produce" it before. The practice of bodybuilding sustains efforts in that direction historically born and developed along with the consumption society, it came to embody its values. The analysis is based on qualitative methodology that is observations in three bodybuilding Gyms and 30 interviews with bodybuilders in France. The results show that bodybuilding reflects the consumption society"s norms, that is a practice in which the body is in tension between imitation and distinction, hence showing the will to be "like others but in better" thanks to the production of a nice and "massive" body. Such a dimension could sometimes be dialectical, when the body becomes a source of alienation.

主 题 词：消费社会 健美 生产 男性 大众 身体 运动员 健身房 

学科分类：12[管理学] 02[经济学] 120203[120203] 1202[管理学-工商管理类] 0201[经济学-经济学类] 020105[020105] 

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