In-Game Ads Put Brands in Play——How disappearing demographics can be recovered through their video game consoles

作     者：Grant Jenman Stephanie Becker 

出 版 物：《成功营销》 (V Marketing China)

年 卷 期：2008年第8期

页      码：46-48页

摘      要：Your audience will continue to *** s that *** ve already lost young men to digital *** demographics disappear from traditional media every *** the problem gets worse:Married women are spending more time playing online games

主 题 词：营销策略 广告 企业管理 品牌 

学科分类：12[管理学] 1201[管理学-管理科学与工程类] 

馆 藏 号：203548192...