Different Cultures Reflected in Chinese and American Advertisements

作     者：汪思思 

作者机构：江汉艺术职业学院湖北潜江433100 

出 版 物：《海外英语》 (Overseas English)

年 卷 期：2013年第20期

页      码：200-201页

摘      要：Nowadays, advertising has become an important part in human life. Advertising is not only a carrier of information,but also an important part of culture. As a kind of cultural phenomenon, advertising has permeated throughout people s social life. In its course of spread, it transmits cultural information and embodies different values. Thus it influences people s thoughts and values unconsciously, leads and changes their behaviors and patterns of *** this essay, I will demonstrate the latent relationship between advertising and culture through analyzing different cultures reflected in Chinese and American advertisements. And this essay offers many solid theories and abundant examples acquired from books and periodicals of various ages.

主 题 词：advertising culture values cultural divergence advertisements 

学科分类：0303[法学-社会学类] 0501[文学-中国语言文学类] 050302[050302] 1305[艺术学-设计学类] 050102[050102] 13[艺术学] 03[法学] 030303[030303] 05[文学] 0503[文学-新闻传播学类] 

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