NEW PRODUCT DESIGN STRATEGIES WITH SUBSIDY POLICIES

作     者：Xuemei ZHANG Xiaoyan XU Ping HE Xuemei ZHANG;Xiaoyan XU;Ping HE

作者机构：School of Management University of Science & Technology of China Hefei 230026 China School of Economics and Management Fuyang Teachers College Fuyang 236037 China 

基　　金：supported by the National Natural Science Foundation of China under Grant Nos.70725001, 70821001 and 7120103 the Provincial Research Institutions of Anhui under Grant No.2012WLGH03 

出 版 物：《Journal of Systems Science and Systems Engineering》 (系统科学与系统工程学报（英文版）)

年 卷 期：2012年第21卷第3期

页      码：356-371页

摘      要：Industrial development can enrich people＇s lives, but it also causes environmental pollution, which is an area of significant concern among governments, consumers, and companies. Governments formulate some environmental policies, which motivate industry by providing greater incentives for green product development. Consumers are classified into two groups - ordinary and green market segments - according to their environmental awareness and attitudes. In this regard, companies need to reconsider their primary product design strategies. By investigating the interactions among customers＇ preferences, firms＇ product strategies, and government subsidy policies, this paper presents a theoretical model for new product design strategies. After detailed theoretical analysis of such strategies, we found that to motivate firms to choose environmentally friendly product design strategies, governments should inaugurate effective subsidy policies. After simultaneously considering environmental issues and firms＇ benefits, we designed a subsidy policy. With such a policy, firms can change their primary product design strategies and develop both green and ordinary products, thereby increasing the firms＇ profits and improving the total environmental quality.

主 题 词：Product design strategy subsidy policy green product total environmental quality 

学科分类：07[理学] 08[工学] 0822[工学-核工程类] 0713[0713] 

核心收录：

D　O　I：10.1007/s11518-012-5199-9

馆 藏 号：203688686...