Interpretation of advertisement discourse

作     者：田芬 

作者机构：山东泰安泰山学院外语系山东泰安271000 

出 版 物：《Sino-US English Teaching》 (中美英语教学（英文版）)

年 卷 期：2008年第5卷第7期

页      码：50-52页

摘      要：Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of economics. This paper, from the point of semiotics, discusses advertisement discourse under the social cultural background, together taking some Chinese advertisements for instances.

主 题 词：advertisement discourse culture symbol 

学科分类：050302[050302] 1305[艺术学-设计学类] 13[艺术学] 0401[教育学-教育学类] 04[教育学] 05[文学] 0503[文学-新闻传播学类] 

馆 藏 号：203840516...