The Pathway to Success: A Case Study of National Geographic

作     者：MA Xiao MA Jun-jie 

作者机构：United International CollegeZhuhaiChina 

出 版 物：《Journal of Literature and Art Studies》 (文学与艺术研究（英文版）)

年 卷 期：2020年第10卷第9期

页      码：869-871页

摘      要：National Geographic has become a popular magazine all over the *** spectacular success roots in three aspects:the economic aspect,the cultural aspect,and the social *** specifically,its overseas expansion strategy and one-to-one membership system,its diverse cultural connotation,as well as its role in arousing audiences’responses from the natural predicaments help it become ***,National Geographic also brings profound enlightenments to the world publishing industry.

主 题 词：magazine strategy nature and humanity issues cultural and social resources 

学科分类：050302[050302] 05[文学] 0503[文学-新闻传播学类] 

D　O　I：10.17265/2159-5836/2020.09.017

馆 藏 号：203989743...