Behavioral Analysis of E-commerce Acceptance in Micro-enterprises

作     者：XU Lei WANG Jian-qiong 

作者机构：School of Economics and ManagementSouthwest Jiao Tong University 

出 版 物：《Computer Aided Drafting,Design and Manufacturing》 (计算机辅助绘图设计与制造（英文版）)

年 卷 期：2013年第23卷第2期

页      码：57-61页

摘      要：E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.

主 题 词：E-commerce user acceptance micro-enterprises unified theory of acceptance and use of technology 

学科分类：12[管理学] 1203[管理学-农业经济管理类] 1201[管理学-管理科学与工程类] 

D　O　I：10.19583/j.1003-4951.2013.02.012

馆 藏 号：203996650...