摘要：人工智能时代,智能机器已获得独立图像创作的能力,这不仅对传统艺术创作理念产生了冲击,更在一定程度上撼动了人类的艺术创作主体地位。结合弗卢塞尔的技术图像理论,本文将从艺术创作层面探讨生成式图像对图像文化的挤占与融合,考察生成式AI时代背景下图像文化的生存与发展空间。文章分别从生成式AI对图像创作、传播与解读等角度分析了AI对图像文化的打破和再造。但技术介入带来的图像文化繁荣的表面之下,隐藏着对创作主体、审美水平、图像灵韵以及图像真实性削减的现实困境。而建立新的审美秩序,重建审美体系,以及进一步扩宽图像文化的边界还应当从创作者本身出发。In the era of artificial intelligence, intelligent machines have already acquired the ability to create independent images, which not only challenges traditional art creation concepts but also shakes the human’s dominant position in art creation to some extent. Combining Flusser’s theory of technological images, this paper will discuss the encroachment and integration of generative images on image culture from the perspective of art creation, examining the survival and development space of image culture in the background of the AI generation era. The paper analyzes, from the aspects of image creation, dissemination and interpretation, how AI breaks and reconstructs image culture. However, the real dilemma behind the surface prosperity of image culture brought by technological intervention is the reduction of creative subjects, aesthetic level, image vitality, and image authenticity. To establish a new aesthetic order, rebuild the aesthetic system, and further expand the boundaries of image culture, it should start from the creators themselves.

摘要：分析产品包装中的视觉要素以及视觉要素传达出的信息,基于认知理论,探讨消费者对包装视觉信息的认知活动,从认知活动的认知负荷、认知绩效来研究视觉传达效果的评价方式;将包装信息传达的评价分为主观和客观维度,以量表为方法的主观评价和以任务绩效为指标的客观评价方法,将信息获取效果转化为认知效果,两种方式结合用以验证产品包装的信息传达效果,并为包装设计提供一定的指导。