摘要：简要评述农业旅游的概念,强调其随着人们生活水平的提高而日益凸显的重要地位,进而由提升农业旅游档次、开发旅游精品的需要引出了农业旅游创意设计的概念,并以之作为农业旅游策划的重点,分析了创意设计的重要意义,强调应开发具有新颖性、特异性和舒适性的旅游产品和体验。在此基础上,以北京农业旅游为例,介绍了其发展现状及存在问题,分析了北京地区的创意资源基础,进而在自然性、文化性的创意设计原则指导下探讨了农业旅游文化创意设计的内容,重点围绕文化创意战略规划、人文自然景观强化、人造景观、旅游文化设计、科技创意、节事活动策划、旅游产品策划与设计、宣传资料和网站设计方面具体论述了农业旅游的创意设计。

摘要：创意农业是都市型现代农业的重要组成部分,是农业、旅游业、创意产业融合而形成的新型农业业态。密云县从生态涵养区的功能定位出发,依托其生态资源、农业资源、旅游资源、休闲产业的优势,创意农业得到了快速发展,但也存在一些问题。笔者在分析其优势和存在问题的基础上,提出了密云创意农业发展的基本原则、思路,并从整合资源,科学规划、挖掘特色文化资源,开发主题产品、构建产业链条、开展项目设计和创意策划,打造创意农业优势品牌等方面提出了有针对性的建议。

摘要：Concept of agritourism was analyzed and it was stressed that significance of agritourism has been highlighted as the living standards are improved, then concept of creative agritourism design was introduced due to the need of improving grade of agritourism and developing competitive tourism products. Creative design of agritourism was taken as the key point of agritourism planning, its significance was analyzed, and it was stressed that novel, special and comfortable tourist products and experience should be developed. On this basis, agritourism development and problems of Beijing City were introduced, foundation of creative resources in Beijing was analyzed, then content of the creative agritourism design was discussed under supervision principles of natural and cultural creative designs. Creative agritourism design was specifically elaborated from the following aspects:creative and strategic cultural planning, enhancement of humanistic and natural landscapes, constructed landscapes, design of tourism cultures, scientific and technological originality, festival and event planning, planning and design of tourist products, design of propaganda materials and website.