摘要：讲好中国故事是新时代中国高等外语教育的新使命。讲好服饰故事也是其中应有之义。本文结合语言顺应论,通过对汉派服装广告案例进行分析,探讨了汉派服装广告翻译的过程,归纳了汉派服装广告现存翻译的优劣之处并给出相应的阐释和解决策略。本研究旨在提升汉派服装品牌广告翻译质量和传播效果,助力传播汉派服装,讲好当代中国汉派服饰故事这一目标的实现。本研究也是服饰翻译指导理论与实践相结合的有益尝试。Telling China’s story is the new mission of China’s higher foreign language education in the new era, apparels stories telling included. This paper from the perspective of language adaptation theory attempts to analyze advertising translation cases of Wuhan apparels, summarizes the advantages and disadvantages of C-E translation and offers theoretic explanation and solutions. This research aims to improve the quality and effect of advertising translation of Wuhan apparels brands, contributing to spreading Wuhan apparels and telling the story of Wuhan apparels in contemporary China to the world. It is also an attempt to combine apparels translation guiding theory with practice.

摘要：阳新布贴作为中国国家级非物质文化遗产,承载了丰富的地方文化和传统技艺,展现了独特的民间艺术魅力。尽管近年来对阳新布贴的关注有所增加,但其全球传播依然受到传播途径单一和文化差异的限制。本文通过对目前研究现状的全面分析和阳新布贴文化馆和阳新布贴制作室的实地调研走访,旨在全面评估阳新布贴的当前传播现状,识别主要痛点,并提出综合性的传播策略和翻译措施,为阳新布贴的国际推广提供具有针对性的建议和解决方案,以提高其全球认知度和文化影响力。