摘要：博物馆文创产品是博物馆社会教育与服务功能的延伸,其不但承载着与博物馆相关的历史信息,而且随着时代的进步被赋予了新的文化内涵与审美艺术。人们在文创产品的使用过程中拥有文化体验,产生情感的共鸣,这种共鸣既能满足人们的精神文化需求,又能增强民族自豪感和文化认同。博物馆文创产品的传播,实现了博物馆的社会教育和公共服务功能,也能带来一定的经济效益,也是未来博物馆发展的新趋势。但是因为传统的电商销售模式的弊端,文创产品走进千家万户的目标遭遇到了瓶颈。随着互联网的广泛普及,“文创产品 + 电商”这一新型的交易平台成为文创产品进入流通环节的突破口,使得博物馆文创产品的电商化呈现广阔的发展前景。Museum cultural and creative products are an extension of the social education and service functions of museums. They not only carry historical information related to museums, but also have been endowed with new cultural connotations and aesthetic arts with the progress of the times. People have cultural experiences and emotional resonance in the use of cultural and creative products. This resonance can not only meet people’s spiritual and cultural needs, but also enhance national pride and cultural identity. The dissemination of cultural and creative products in museums has realized the social education and public service functions of museums, and can also bring certain economic benefits. It is also a new trend for the future development of museums. However, due to the drawbacks of traditional e-commerce marketing models, the goal of cultural and creative products entering thousands of households has encountered bottlenecks. With the widespread popularity of the Internet, the new trading platform of “cultural and creative products + e-commerce” has become a breakthrough for cultural and creative products to enter the circulation link, making the e-commerce of museum cultural and creative products have a broad development prospect.

摘要：博物馆艺术产业在艺术科技方面的发展面临许多困境,文章就此展开研究,并探寻破局之路。首先,博物馆要不断更新和改善自己的展示方式,以吸引更多观众。其次,博物馆要不断更新技术设备,以满足观众的需求。而这些都需要投入大量的资金和人力资源。此外,专业设备的应用需要专业技术人员的支持,而人员培养也需要投入时间和资金。通过合理的路径规划,博物馆艺术产业在艺术科技方面的发展有广阔的前景。博物馆可以利用数字技术改善展示方式,如利用虚拟现实技术为观众提供沉浸式的观展体验。博物馆还可以将艺术科技与社交媒体结合,将展览内容分享给更多的人,从而提高博物馆的知名度和吸引力。此外,博物馆可以通过数字化技术保护艺术品。为了实现这些目标,博物馆可以采取以下措施。一是积极与高科技企业合作,共同开发和应用数字技术;二是积极引进技术设备和加强对专业技术人员的培养,提高自身的科技水平;三是加强对观众的引导,让观众更好地理解和欣赏艺术品。