摘要：在互联网技术高速发展的时代背景下,电子商务逐渐成为推动博物馆发展的有效手段。国内外的博物馆文创产品都开始借助电商的力量谋求新的发展,而贵州省博物馆文创产品却缺少与电子商务的链接,存在着电商平台如淘宝、天猫等建设上的缺失,销售渠道传统且局限,文创内容单一、形式僵化等问题。面对这些问题,贵州省博物馆可以从各大博物馆的成功先例中获得启发,通过聚焦于“文创 + 电商”销售模式的探索,深挖文化内容,创新设计形式等方式来尝试与电商相结合,为贵州省博物馆文创产品的发展注入活力,从新的角度来促进博物馆事业的进步和文化的传播推广。In the context of the rapid development of Internet technology, e-commerce has gradually become an effective means to promote the development of museums. Museum cultural and creative products at home and abroad have begun to seek new development with the help of e-commerce, but the cultural and creative products of museums in Guizhou Province lack the link with e-commerce. There are problems such as the lack of e-commerce platforms such as Taobao and Tmall, the traditional and single sales channels, the single cultural and creative content, and the rigid form. In the face of these problems, Guizhou Provincial Museum can be inspired by the successful precedents of major museums, and try to combine with e-commerce by focusing on the exploration of the “cultural and creative + e-commerce” sales model, digging deep into cultural content, and innovating design forms, so as to inject vitality into the development of cultural and creative products of Guizhou Provincial Museum, and promote the progress of museums and the dissemination and promotion of culture from a new perspective.