摘要：NEW YORK The fresh-faced young host cheer- fully introduces the next segment of video clips. But rather than the latest music video,she is teas- ing a different type of fare:the often-maligned 30- second *** this case,she's hyping spots from *** and Ted airlines as part of an am- bitious experiment by Firebrand to do for the com- mercial what MTV did for the music video more than 25 years ago:turn promotional material into content viewers actually seek out.

摘要：NEW YORK Social wunderkinds like MySpace and Facebook face a dilemma: advertising in these environments is a decidedly hit-and-miss *** all their potential,they're tough for advertisers to figure out.

摘要：NEW YORK If you want to know something that keeps Dell CMO Mark Jarvis up at night,type'Diet Coke'into Google. The problem is right there in front of you:'Don't Drink the Diet Coke'is the third result, directly in the middle of the screen,a

摘要：NEW YORK For Tony Hsieh,CEO at Zappos,meeting up with a customer at a bar in midtown Manhattan was perfectly *** execs with 1,600 employees and doing over＄1 billion in annual sales would probably pass on having drinks with an individual customer,but Hsieh

摘要：广告界本身也显然被社交媒体改变了。曾经与世隔绝的评委们在讨论的时候还不停地发微博,李奥贝纳创意招聘官大卫·佩雷兹(David Perez)让其他人通过微博告诉他应该怎么做,就好像电影《楚门的世界》那样,实时播出。

摘要：Facebook和它最大的广告商之间的关系是一个巨大的功能失调的循环--Facebook揆卖的傲凄与净莫时告商感到沮丧,广告客户的沮丧反过来又推动并强化了Facebook的姿态。

摘要：随着与消费者之间的数字接触点的增多，以及网络广告投入的持续增长，交互营销的格局变得越来越复杂，这使得营销人不得不去思考怎样才能最合理地分配数字营销预算。

摘要：网站“后来者”极力避免传统的在线广告，开辟了属于自己的创新。

摘要：XeniJardin并不是一个家喻户晓的名字，但是她有着数量可观的“粉丝“（Fans）。作为热门博客网站BoingBoing的作者之一，Jardin是一位真真切切的网络名人。现在，微软希望自己的“I’m initiative”公益活动能够借力于Jardin的明星效应，推广微软的即时消息产品及电子邮件。根据双方通过中间商FederatedMedia达成的协议．微软将赞助Jardin系列网络视频新作中的“BoingBoingTVWorld”节目，该节目以掠影方式展示国际文化。

摘要：三年前，Google公司的广告执行总裁Tim Armstrong先生坐在纽约亚斯特坊广场（Astor Place）的一家星巴克咖啡店里，随手拿起一张纸勾画出关于广告未来的景象。