摘要：Metaphors have been used in web user interface designs from the earliest stages of the web. As technology has evolved into various web fields, metaphors have become even more useful and at the same time more sophisticated. A current-generation site not only has an overall theme for the site, but the organization of the information and the navigational scheme is based on a metaphor of the theme, called a Web Metaphor. A web metaphor is a design element that helps the user to leverage their existing experience in the abstract environment of the web. In this study, an approach to a thinking process model for web design is proposed through the concept of metaphors, and a theoretical analysis based on creative thinking for solving design problems is studied. This study aims to provide a glimpse into the world of metaphors and how they can be used in user interface design, to analyze selected examples, and to introduce a model web design process. As the study of the essence of creative thinking in web design is ongoing, diverse possibilities for solving problems in web design can be found through the theoretical modeling of thinking in web design. This study will also explore strategic and effective web design by establishing a mental model for web designers based on the study of metaphors that will inspire the thinking of designers.