摘要：以问题的提出、分析、解决为基本导向的PBL(Problem-Based Learning)教学模式,强调“解决式”学习和“协作式”探索,注重在“实践情景”中构建“意义学习”,是包含师生及一切支持“学”的资源方的教学模式。目前,在广告创意课程模拟实战教学中,教学情境失真、教材陈旧、教学理念落后、教学评价片面等问题日益突出。针对诸多问题,文章以PBL教学模式为导向,从广告创意课程的课程设计、教学过程、教学场景、教学评价等方面进行教学实践改革探讨。

摘要：动漫化可以为巴国文物赋予新的生机,转换为文旅商品、动画、绘本等。文章分析了巴国青铜器中虎形象的造型特点和艺术特色,阐述了巴国虎形象动漫化的转换路径,对巴国青铜器中的虎形象进行了生动有趣的活化,以期实现传统文化的创造性转化和创新性发展。

摘要：以张渔创作的电影海报为研究样本,通过电影主题、人物角色、情节设计三个方面展开讨论,分析传统水墨意象应用于国产动漫电影海报的创新方法,实现电影海报由商业性到艺术性的成功跨越,以期为国内电影海报设计提供新的民族化设计的思路。

摘要：追求差异化的商业模式、创意性的营销战略尤其是特色独具的包装设计,为水井坊在同类产品市场中保持竞争优势发挥了重要作用。水井坊包装设计的成功,主要来源于其对“内涵”展现的高度重视。寻求品牌与包装的契合点并讲好品牌故事成为水井坊包装的魅力源泉。对于产品特性的细致研究成就水井坊包装决策的科学依据。与品牌方、工艺师深度合作,在创意与工艺的博弈中寻求最佳契合点成就了水井坊包装的商业价值。水井坊的包装设计之路也许不可以完全复制,但其因善于立足品牌、问题驱动而成功的经验却可为其他品牌包装设计提供有益的借鉴和参考。

摘要：目的探索数智时代下创意服务设计产业应用于智能交互产品创新的模式机制与路径。方法阐述创意服务产业时代的内涵与特征,梳理数字时代智能交互产品的创意服务需求,并从产品的品质创新需求、创新绩效提升需求和经济价值转化路径优化需求三个视角剖析创意服务设计模式的创新策略。结果提出“多元设计大数据创新-智能生成式设计工具优化-利益相关者协同设计平台重构”三段式创意服务设计模式,并结合案例进行分析。结论通过对创意服务设计的数据资源创新、设计工具的智能优化和协同创新的价值链重构,可有效提升智能交互产品设计结果的输出品质和数量,优化设计迭代周期,实现设计驱动的产品价值创新绩效和经济价值效益的双向提升。通过对知识生产力要素进行数智化整合重构,构建全链设计要素集成的智能辅助设计工具体系,提升设计师群体的创新能力,从而为社会经济价值提升带来强劲的可持续创新设计新动力。

摘要：借用艺术理论中郑板桥关于竹子的创作过程论,当代小说的从创意到呈现,可以分为五个阶段:多重现实的“江畔之竹”、视角观察的“眼中之竹”、构思拟想的“胸中之竹”、形式表达的“手中之竹”与自由表述的“心中无竹”。古典话语的创造性转换与创新性发展体现于当代性的自觉与对既有文学史遗产的扬弃,融合再造后,当代小说的创作因此获得一种带有普遍、通用的过程性描述。

摘要：The martensitic transformation temperature is the basis for the application of shape memory alloys(SMAs),and the ability to quickly and accurately predict the transformation temperature of SMAs has very important practical *** this work,machine learning(ML)methods were utilized to accelerate the search for shape memory alloys with targeted properties(phase transition temperature).A group of component data was selected to design shape memory alloys using reverse design method from numerous unexplored *** modeling and feature modeling were used to predict the phase transition temperature of the shape memory *** experimental results of the shape memory alloys were obtained to verify the effectiveness of the support vector regression(SVR)*** results show that the machine learning model can obtain target materials more efficiently and pertinently,and realize the accurate and rapid design of shape memory alloys with specific target phase transition *** this basis,the relationship between phase transition temperature and material descriptors is analyzed,and it is proved that the key factors affecting the phase transition temperature of shape memory alloys are based on the strength of the bond energy between *** work provides new ideas for the controllable design and performance optimization of Cu-based shape memory alloys.

摘要：近年来,艺术平面设计发展步伐不断加快,广告摄影艺术也随之步入全新的发展阶段。现代化艺术平面设计提升对摄影艺术语言处理要求,积极探索广告摄影艺术语言在平面设计中的应用路径,促进平面设计的创新发展,是一项极为重要的事宜,相关工作者必须引起高度重视。基于此,本文通过对艺术平面设计的重要性进行探究,同时分析广告摄影艺术语言的功能,提出艺术平面设计中广告摄影艺术语言的应用路径。

摘要：As the main component of wearable electronic equipment,flexible pressure sensors have attracted wide attention due to their excellent sensitivity and their promise with respect to applications in health monitoring,electronic skin,and human-computer ***,it remains a significant challenge to achieve epidermal sensing over a wide sensing range,with short response/recovery time and featuring seamless conformability to the skin *** is critical since the capture of minute electrophysiological signals is important for health care *** this paper,we report the preparation of a nacre-like MXene/sodium carboxymethyl cellulose(CMC)nanocomposite film with a“brick-and-mortar”interior structure using a vacuum-induced self-assembly *** synergistic behavior of the MXene“brick”and flexible CMC“mortar”contributes to attenuating interlamellar self-stacking and creates numerous variable conductive pathways on the sensing *** resulted in a high sensitivity over a broad pressure range(i.e.,0.03-22.37 kPa:162.13 kPa^(-1);22.37-135.71 kPa:127.88 kPa^(-1);135.71-286.49 kPa:100.58 kPa^(-1)).This sensor also has a low detection limit(0.85 Pa),short response/recovery time(8.58 ms/34.34 ms),and good stability(2000 cycles).Furthermore,we deployed pressure sensors to distinguish among tiny particles,various physiological signals of the human body,space arrays,robot motion monitoring,and other related applications to demonstrate their feasibility for a variety of health and motion monitoring use cases.

摘要：目的借助数字广告传播形式,弘扬中华优秀传统文化,探索传统文化元素在数字广告中的应用策略。方法通过问卷调查分析,对受众关于数字广告中传统文化元素的认知展开分析,整理出传统文化元素在数字广告应用过程中存在的问题。结果基于应用中存在的不足,总结出传统文化元素在数字广告中的应用策略。结论通过对受众的认知及存在的问题进行分析,运用创意内涵的挖掘、传统文化元素的创新运用、对接用户兴趣、讲好文化故事等手段让传统文化元素在数字广告中发挥出更好的传播效果。