摘要：Through the analysis on the current situation of the souvenirs in Jiangxi red revolutionary museums, the new design positioning of the souvenirs is discussed, and also the development direction of the souvenirs is studied from culture connotation excavation, buying motivation, buying groups, the combination of design with technology, and pre-sale, in-sale, and after-sale services. On the basis of preserving the traditional revolutionary culture, the revolutionary stories are reshaped using modem design language and science and technology, so that new living space and development direction are given to the souvenirs of red revolution, the sales of the souvenirs are promoted, the economic benefits of the red revolutionary museums are improved, the red tourism is more effectively promoted, and Jiangxi red revolutionary culture is developed and expanded.