摘要：本研究以传统村落节庆类非遗中的怀集龙鱼舞为研究对象,对龙鱼舞的语形、语义、语用进行系统的转译分析。通过提炼其外在与内在的核心文化符号,重构龙鱼舞的视觉语言,进而打造出一个崭新的文创IP设计形象,并以此实现解读、提取、创新的有序转译过程。将转译理念融入设计学领域,不仅为怀集龙鱼舞的创造性转化与应用提供了新的思路,也进一步促进了传统村落节庆类非遗的保护及其特色文创产业的发展。

摘要：随着国家综合实力的不断提升以及“一带一路”倡议的深入推进,我国越来越重视叙事能力的提升和话语体系的构建。本研究运用多模态隐喻理论对从LIME,ИДЕЯ,ТОЧНО等广告大赛以及YouTube网站上收集的近5年的俄语非商业广告进行分析归纳与总结,探究出俄语非商业广告中多模态隐喻的源域类型主要包括:人作为源域的多模态隐喻;自然作为源域的多模态隐喻;人工制品作为源域的多模态隐喻。俄语非商业广告中多模态隐喻的主要功能为:表现力功能、语用功能和评价功能。在一定程度上能够反映俄罗斯社会的主流价值观、认知方式和思想态度,管窥俄罗斯媒体的话语叙事方式,进而提高跨文化交际能力。With the continuous improvement of the country’s comprehensive strength and the in-depth promotion of the “One Belt, One Road” initiative, our country pays more and more attention to the improvement of narrative ability and the construction of discourse system. In this study, the multimodal metaphor theory is applied to analyze and summarize the non-commercial advertisements in Russian collected from LIME, ИДЕЯ, ТОЧНО and other advertisement competitions as well as YouTube website in the past five years, and it is found out that the types of source domains of multimodal metaphors in the non-commercial advertisements in Russian include: multimodal metaphors with human as the source domain;multimodal metaphors with nature as the source domain;and multimodal metaphors with artifacts as the source domain. The main functions of multimodal metaphors in Russian non-commercial advertisements are expressive, pragmatic and evaluative. To a certain extent, they can reflect the mainstream values, cognitive styles and ideological attitudes of Russian society, give a glimpse into the narrative style of Russian media discourse, and thus improve intercultural communication skills.

摘要：Even the most dedicated,organized person will procrastinate *** an occasional delay in action won't always lead to chaos,procrastination can be an"evil beast"if allowed to call the shots,says Jo Anne Preston,author of Lead the Way in Frive Minutes a Day:Sparking High Performance in Yourself and Your Team.

摘要：全面乡村振兴背景下,通过梳理2020—2024年助农直播电商的发展历程与特征,剖析当前助农直播面临内容同质化、信任机制缺失、虚假宣传等语用方面存在的问题,运用案例分析和语用分析法着重分析主流平台上高关注度的助农直播样本,结合情感营销理论、语用学、文化传播学等理论知识对直播间的话语特征及语用策略进行实证分析,针对性地提出规范化、创意性的直播话语策略和标准化直播脚本设计,系统性构建农产品多维价值表达体系,实现内容创新与转化效能的协同提升。

摘要：《返乡者书信集》标志着霍夫曼斯塔尔在视觉艺术领域对艺术创作进行美学思考的一个重要转折,即从强调“观看的体验”转变为凸显“色彩的作用”。在文中,遭遇文化危机的主人公在一次偶然机遇中通过观赏梵高的绘画感受到孜孜以求的创造力,从而获得审美救赎,摆脱危机。这种创造力来源于梵高画作中的色彩应用。与天生具有符号性分裂的语言不同,色彩象征着一种无法分解的完满,蕴含闻所未闻的创造潜能。通过描绘色彩在主人公观画经历中的关键作用,霍夫曼斯塔尔向读者传达了自身关于色彩神秘学的美学思索。

摘要：我国职业教育改革提出人人出彩,技能强国,能力本位是职业教育的核心。针对职业教育精神,本研究以学生为中心,引入OBE理念进行反向课程内容体系设计,设置课前、课中、课后环环相扣的教学环节。依据学生特点创设个性、多元评价方式,结合学生动态学习表现不断改进优化教学策略。教学过程中学生学习行为、学生成绩、高阶思维能力发展、情感、认知等具有显著成效,以期为高职旅游类混合课程提升教学质量提供理论依据和实践参考。The reform of vocational education in China puts forward that the core of vocational education is that everyone is outstanding, skills are powerful and ability is based on ability. In view of the spirit of vocational education, this study takes students as the center, introduces OBE concept to reverse course content system design, and sets up interlocking teaching links before class, during class and after class. According to the characteristics of students to create individual, multiple evaluation methods, combined with dynamic learning performance of students to improve and optimize the teaching strategy. In the teaching process, students’ learning behavior, students’ performance, development of higher-order thinking ability, emotion and cognition have significant effects, so as to provide theoretical basis and practical reference for improving teaching quality of higher vocational tourism mixed courses.

摘要：中国文学的海外接受效度是衡量中国文化渗透力的重要标志,考察中国文学在海外的接受度,对于推动中国文化走出去具有重要的意义。《生活的艺术》作为介绍中国文化的杰出英文作品,对中国文化海外传播具有积极的推动作用。以美国亚马逊网站与好读网平台上《生活的艺术》的读者书评为依据,对书评数量和星级评级数据进行统计,并对评论文本内容进行梳理,考察《生活的艺术》在海外普通英语读者中的接受状况及其对当代中国文化传播的启示。研究结果表明《生活的艺术》在当代仍在为传播中国文化作贡献。但也有少数批评的声音出现,部分海外读者认为书中的部分观点具有时代局限性性。

摘要：Jane Austen's beloved novel Pride and Prejudice,published in 1813,examines the social customs surrounding marriage in early 19^(th)century *** wealthy *** has surprised the less wealthy Miss Elizabeth Bennett with a proposal of *** this excerpt,we get a glimpse into Elizabeth's thoughts about Darcy before she gives her stinging response.

摘要：19世纪末20世纪初,小说创作成为备受关注的文学问题,引发了埃米尔·左拉、E.M.福斯特等学者的深入讨论。亨利·詹姆斯作为近现代小说理论的奠基人,其于1884年发表的重要文论《小说的艺术》成为文学创作领域的经典之作。在《小说的艺术》中他深入探讨小说创作原则、技巧及小说家的创作态度,对理解小说本质和创作原则具有重要价值。詹姆斯试图表达小说创作的统一艺术:真实与自由的统一,这是小说创作的必备条件,也是实现他关于小说不过于轻薄或不过于庄重的基本途径。

摘要：本文主要分析探讨了动漫形象在广告运动中运用的情况,其在广告运动中所展示的独特的作用,对广告运作的影响,以及其在广告运动应用中所产生的问题及未来趋向。