摘要：Softbank,the Japanese mega-conglomerate,says it's using AI to build what a designer called a mental shield that manipulates angry customers'voices so that call center employees don't have to deal with drama.

摘要：Metaphors have been used in web user interface designs from the earliest stages of the web. As technology has evolved into various web fields, metaphors have become even more useful and at the same time more sophisticated. A current-generation site not only has an overall theme for the site, but the organization of the information and the navigational scheme is based on a metaphor of the theme, called a Web Metaphor. A web metaphor is a design element that helps the user to leverage their existing experience in the abstract environment of the web. In this study, an approach to a thinking process model for web design is proposed through the concept of metaphors, and a theoretical analysis based on creative thinking for solving design problems is studied. This study aims to provide a glimpse into the world of metaphors and how they can be used in user interface design, to analyze selected examples, and to introduce a model web design process. As the study of the essence of creative thinking in web design is ongoing, diverse possibilities for solving problems in web design can be found through the theoretical modeling of thinking in web design. This study will also explore strategic and effective web design by establishing a mental model for web designers based on the study of metaphors that will inspire the thinking of designers.

摘要：广告英语是一种有别于普通英语语篇,而独具一格的应用文体语篇,广告英语的艺术感染力和社会经济效益取决于其语言的独特性.广告英语的成功在很大程度上取决于其修辞的魅力.本文试图通过对广告英语的修辞特点分析,从比喻,双关,拟人,排比等方面,从艺术性的角度论述广告英语的修辞特点。

摘要：近年来,创意写作学科在中国各大高校迎来了蓬勃发展。作为这门学科的发源地,美国爱荷华作家工作坊常常被认作是一个值得学习并效仿的榜样。然而,当前的这种探讨往往聚焦于爱荷华的教学模式,较少将创意写作学科纳入美国人文学科(尤其是英美文学专业)的历史语境中进行探讨,实际上,创意写作学科建立之初所肩负的人文使命,在当今重视技巧(craft)的教学模式的大背景下逐渐被忽视,而这正是导致今天美国高校人文学科面临危机的重要原因。

摘要：广告语作为广告重要组成部分,在长期的发展过程中形成了自己独特的语言特点。本文着重分析、对比英、汉两种广告语言在词汇、语义、句法、修辞、音韵等方面的不同特点和表现技巧,探讨英、汉广告语的艺术创意和审美情趣。

摘要：Making a television advertisement for a brand or a product, a lot of money will be invested in *** what kind of advertisement do you want to make? To make a television advertisement that just pay attention to the popularity by simply broadcasted again an again on the TV? Or to make a television advertisement that pay attention to the long-term public praise? For these two different kinds of advertisement tactic, which is applied on the television advertisement market? After having analyzed some typical television advertisement, we propose that only paying attention to both nice popularity and nice reputation is the most effective tactic of making a television advertisement.

摘要：教学是一门艺术,教师需要具备教学艺术创造灵感和教学方法创意设计能力。英语听力教学要求教师具有较强的教学艺术创造能力、捕捉教学艺术创造灵感的触角和实施教学创意设计的能力。听、说、读、写、译是英语语言学习的五大基本技能。听为首,听不懂,就无法学;学不好,就无法说;不会说,就无法交流。不具备听的基本技能,就谈不上后续的说、读、写、译等技能。学生听力理解能力差是高校英语教学共同问题。从英语听力课程总体设计和教学方法创意设计角度提出教学过程中如何进行创意设计,大胆尝试新技巧;从艺术创造角度提出教师"教学艺术创造能力"新概念及其在教学艺术创造和创意设计中的重要作用;从责任心角度提出"忽悠型教师"和"创新型教师"的分类。在教学方法创意设计方面,不仅在传统教学法上注入新技法,还提出新的教学创意设计及其灵活使用的方法。

摘要：阐释修辞的语言表现魅力，从语言是思维的工具和载体角度，说明修辞过程是运用语言进行艺术加工的过程，以实例论证辞格在广告英语中的特有作用。

摘要：广告行业迅猛发展,关于广告设计理论的书刊也层出不穷,面对如此多的文字、图形,能否吸引学生的眼球?教学中学校和教师又应该采取什么方法吸引学生的眼球?3、4年的大学学涯不一定能打造出一名出色的设计师,但却可以引导他们懂得如何成就一名设计师。

摘要：动漫图式广泛存在于现代流行设计中,动漫图式与现代潮牌设计相互交融互动。动漫图式具有积极的文化意义和作用,以其特有的流行设计形式实现图像一体化的文化交流,体现和烘托企业品牌精神,嵌入艺术创新元素,提升产品品质内涵和宣传推广地域文化活动。动漫图式与流行设计互为依托、相互促进。动漫图式是时代图像的典型和代表,也是社会文化的表征和外化。