摘要：The author holds a belief that women are treated oppressively and differently from men and that they are subject to personal and institutional discrimination. It is needless to say that this belief is expressed in many ways, and the most obvious reflection is in language, i.e. sexism in language. This paper mainly discusses sexism from the respect of advertising language.

摘要：The stimulus to carry out this research is to investigate the relationship between internet advertisement and its features on the total E-commerce sales of the top five countries of Europe. The units of analysis are the individuals of UK, France, Italy, Germany and Netherland. Secondary data are collected from the reports of [1] (ADEX, 2010) and [2] (Eurostats, 2011). To empirically determine the relationship between independent variable and dependent variable in the European context, the study uses various statistical techniques, including OLS regression and correlation analysis techniques. The empirical findings indicate that the Internet advertisement features of search advertisement and classified advertisement have positive significant relationship with the E-commerce sales in Europe. The empirical findings indicate negative significant relationship of display advertisement with the E-commerce sales in Europe. However, this variable is also justified with the help of literature. Findings also demonstrate that search advertisement has strong positive relationship and it generates positive influence for the E-commerce sales as compared to the classified advertisement and display advertisement. Firms and marketers which are investing in online advertisement will find these results useful as they can get better sales and can use these features of online advertisement in order to maximize the sales of their products and services.

摘要：Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote the sale of goods are essential. Under this circumstance, advertisement is coming into being. Advertising English, as one of the members of advertisement family, has gradually got independence and separated from the common English after a long term development, which has great effects on the form of language itself. Definitely, this development needs more study as well. The advertising English has not only brought precious and vast commercial values to all walks of life, which can be proved in various examples, but also is provided with certain values for appreciation and language study. We all know that life lies in movement. Our familiar sports good industry is standing out particularly in this regard, such as a good and impressive advertisement. A resounding and impressive advertisement can leave people an unforgettable and indelible impression, which certainly will bring endless commercial benefits to this product and also help to establish a favorable brand image. Brand image, with its irreplaceable effects to companies, all starts with the advertising English as a small field of the big advertisement family, because the global communication between sport brands is most outstanding. By doing the research on sport English, we hope the general principles in advertising English canbe summarized and thus achieve the goal of putting English to the economy era to best make use of it.

摘要：Data collection represents the most effort-intensive stage of any marketing research exercise, especially in cases sampling frame is unavailable. Sub-optimal bypasses in form of student surveys or surveys employing convenience sampling have become common. In modern era, where laptops and smartphones enable easy accessibility of respondents online, this study utilizes Facebook advertisement as a source of data collection to measure the construct of user experience for interactive products. Modern digital devices, like smartphones, are a source of a variety of experiences for the user. Design teams at various smartphone manufacturers are struggling every day to create products which provide complete consumer experiences. This work not only proposes a framework for describing the same with usability, social value and pleasure in use, but also tests the scales for each by empirical validation. Data collection process through Facebook, as a sample frame, is something yet to be seen in marketing literature. This work goes the distance in not only demonstrating the efficacy of using Facebook advertisement as a viable data collection tool but also developing a framework to measure consumption value. Outcomes of the study, should promote further research using this sampling frame for future research, especially in the area of marketing.

摘要：Most of advertisement systems are presently still launch the publicity content by the static words and pictures. Recently, this static advertisement model will not be able to attract people’s attention more and more. Moreover, the static information content of advertisement system is limited because of the layout shown size. It can not also fully demonstrate the information content of advertisement system. In this paper, we develop a digital interactive kanban advertisement system using face recognition methodology to solve these problems. The system captures the person’s face through the camera. The digital advertisement content size is relevant by the person and camera observation locations. In this paper, we adopt the Adaboost algorithm to judge people face, and the system only need to grab the position of the face. The system doesn’t built expensive and complex equipment to reduce the system cost and enhance the system performance. This system can also achieve the same similar digital interactive advertising effectiveness.

摘要：认得单词commercial、advertisement并大声念出。熟背单词,并能正确拼写出来。观察一下生活周围,说出几个有创意的广告和大家分享。我完成了我完成了我完成了城市中的高楼大厦,鳞次栉比,到处都流淌着现代的气息。在一家非常大的公司里,正在开会讨论一个巧克力广告的企划案……

摘要：A wide difference of opinion exists about the content and composition of emotions. Advertising may influence an audience and their buying decisions about products and services. The objective of this study is to better conceptualize how women emotionally respond to emotional advertisements （EAs）. The variant views are integrated into an ACE model, composed of subordinate levels of emotions （E）, celebrity endorsements （C）, and appeal drivers （A）. This empirical study examines women＇s emotional response using data from 240 Chinese women respondents. The study participants were invited to develop ACE mix based advertisements and fill out questionnaires. PLS-SEM analysis, a novel approach in ACE advertisement development and its applicability to consumer behavior, was used. The results show that showbiz celebrities expressing the emotion of happiness with music and color make the most effective ACE mix to influence the consumption behavior of women. The results are significantly mediated by attention levels and are widely applicable in the burgeoning advertising industry. The study also calls for further research with different ACE mixes in different contexts and on different audiences. It also opens doors for policy making and an appropriate understanding of women＇s consumption behavior in the Chinese context.

摘要：This paper approaches advertisements on the basis of relevant theory. It elaborates how the advertiser as addresser in communication succeed in conveying his intention for publicity and how the recipient as addressee takes advantage of different types of relevant devices in reasoning out the communicative purposes from four different angles, namely, non-stereotypical interpretation of advertisements, psychological requirements of the recipient as addressee in advertisements, advertisements as explicit information and the situational approach to implicit meanings of advertisements. It aims at providing guidance for advertisement planning and translation by means of the exposure of rules underlying advertisements.

摘要：English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use Skopostheorie to instruct their practices and adopt various translation techniques to let target consumers know the information of the product after reading the translation and arouse their purchasing desires and impulses to fulfill the function of advertisements.

摘要：Based on Grice＇s cooperative principle, Brown and Levinson＇s politeness strategy, Leech put forward his politeness principle, which serves as a pragmatic principle in daily interpersonal and business communication. Tourism advertisements, as a means of business communication, have a close relationship with politeness principle. This paper, tram the perspective of the six maxims of politeness principle, analyzes and explores their application to English tourism advertisements and discusses the role of politeness principle in English tourism advertisements.