摘要：吴淑芬在广告界已有十来年的工作资历．曾在Ogilvy和M＆C Saatchi公司为可口可乐，宝马汽车，联合利华等著名品牌做过广告宣传。作为R3——胜三公司的首创者，她意识到广告主迫切需要通过双赢的合作关系从广告代理的工作成果中获取更多的投资回报。在过去三年中，她在本区域积极投入与VISA，强生及可口可乐公司的广告合作项目．专注于广告代理的审查，报酬支付，业绩表现的评估等课题。

摘要：Tangrams奖前身为亚洲营销实效和策略奖,如今为亚洲顶尖创意奖(Spikes asia Awards)下设的一个主要奖项,包括实效类、媒介策略类、数字策略类、大数据和分析以及电子商务类几个类别。作为亚太区最大规模的策略和实效类奖项,Tangrams表彰的是活动作品中所展现的先进营销实效思维,以及最出色的有效品牌构建和稳健的商业转化结果,在创意卓越之外,又为行业提供了营销策略和实效方面的基准。

摘要：The spread of northwest China’s folk tales in the Donggan region of central asia mainly includes two aspects: First, Donggan folk tales transplanted to the northwest folk tales. As the Donggan people migrated from northwest China, folk tales from northwest China were also transplanted to central asia. In the absence of written records, these stories also mutate as they are passed down through the mouths and ears of foreign peoples. Secondly, Donggan folk tales borrowed from northwest folk tales. Some plot units in Donggan folktales are very similar to those in northwest China, but the specific characters and plot structure of the whole story are obviously different from those in northwest China. This kind of folk stories are new stories created by Donggan people who borrowed the parent story of folk stories in northwest China and recombined it with other plots. With comparative study of folk tales, the profound cultural ties between the two places can be revealed.

摘要：This paper is about the results of the project, ＂The Music in Uludag University from asia to Balkans＂. In this project, cultures and traditional music of foreign students who are educated in Uludag University were searched. The students who also play or sing their music were chosen from Indonesia, Republic of Bashkortostan, Afghanistan, Pakistan, Egypt, Morocco, Ethiopia, Macedonia, Albania, Kosovo, and Bosnia Herzegovina. They had studied and practiced music for six weeks. In May 2015, they introduced their music with big organization host in campus concert hall organized by Uludag University, Turkish State and Relatives Community Applications and Research Center. These chosen students introduced their countries with their music and at the end of the concert in this research the outcomes and results of multicultural activity were examined. This paper was presented at 2015 West East Institute Academic Conference and the full paper was published at proceeding book.

摘要：This study assessed the regional climate models (RCMs) employed in the Coordinated Regional climate Downscaling Experiment (CORDEX) South asia framework to investigate the qualitative aspects of future change in seasonal mean near surface air temperature and precipitation over the Hindu Kush Himalayan (HKH) region. These RCMs downscaled a subset of atmosphere ocean coupled global climate models (AOGCMs) in the Coupled Model Intercomparison Project phase 5 (CMIP5) to higher 50 km spatial resolution over a large domain covering South asia for two representation concentration pathways (RCP4.5 and RCP8.5) future scenarios. The analysis specifically examined and evaluated multi-model and multi-scenario climate change projections over the hilly sub-regions within HKH for the near-future (2036e2065) and far-future (2066e2095) periods. The downscaled multi-RCMs provide relatively better confidence than their driving AOGCMs in projecting the magnitude of seasonal warming for the hilly sub-region within the Karakoram and northwestern Himalaya, with higher projected change of 5.4
C during winter than of 4.9
C during summer monsoon season by the end of 21st century under the high-end emissions (RCP8.5) scenario. There is less agreement among these RCMs on the magnitude of the projected warming over the other sub-regions within HKH for both seasons, particularly associated with higher RCM uncertainty for the hilly sub-region within the central Himalaya. The downscaled multi-RCMs show good consensus and low RCM uncertainty in projecting that the summer monsoon precipitation will intensify by about 22% in the hilly subregion within the southeastern Himalaya and Tibetan Plateau for the far-future period under the RCP8.5 scenario. There is low confidence in the projected changes in the summer monsoon and winter season precipitation over the central Himalaya and in the Karakoram and northwestern Himalaya due to poor consensus and moderate to high RCM uncertainty among the downsca

摘要：新亚洲生活风格，在东西方的交会点上创造时尚当东方遇见了西方，传统的风格元素产生了变化，在混血后创造出有着亚洲面貌，却更适合现代居家空间形式的设计。东西方文化交流不是近来才发生的事，早在上上个世纪，欧洲上流社会即为来自亚洲的艺术工艺品着迷，只是到了21世纪，西方设计师更进一步，亲自来到神秘感依然浓厚的亚洲，寻找创造的灵感。亚洲丰富的天然材料也是亚洲生活设计崛起的原因。木头、椰子壳、贝壳到各色植物，甚至是藤蔓海草，都有可能在亚洲被拿来做成好看又实用的生活用品。而且设计师、工匠似乎都有着无形的教材，让他们懂得如何忠於天然原味。

摘要：两年一届在马来西亚举办的Automechanika asia 2007于3月29～4月1日如约迁至马来西亚最新的展览馆吉隆坡会议中心（KLCC）举办。今年以“从设计至维修及循环再造”为主题的展会吸引了来自澳大利亚、加拿大、中国、德国、印度、印度尼西亚等18个国家及地区，超过150家参展商。参展面积逾5000m^2。展品涵盖了四大类：汽车部件及组件（汽车底盘、车身、电子电器、驾驶动力及电子控制等系统及组件）、配件及改装（汽车配件、特别装备、改装服务、设计改进）、维修保养（汽车保养及修理设备、车间维修及涂装、维修站建造及管理）、加油站及汽车清洗（加油站设备、汽车清洗及维护）。

摘要：有亚洲最大通信展之称的新加坡Communic asia展,紧接在台北Computex之后登场.今年,3G手机理所当然地成为展场焦点,但事实上,3G手机的宣传战火根本蔓延在整个新加坡市区,包含LG、Samsung、SonyEricsson、Motorola等知名手机大厂的3G手机宣传广告,除了进驻位于乌节路闹区的各大购物中心墙面之外,地铁车站、甚至满街跑的出租车,也都变成手机的广告看板.

摘要：2001年加入北京奥美，现担任奥美互动亚太区执行创意总监。服务的客户包括IBM、奥迪、中国移动、诺基亚、联合利华、思科以及英国大使馆等。其领导的北京创意团队已在亚洲跻身前列，获得包括新加坡DM asia Awards亚洲互动奖，泰国亚太广告节，台湾亚太时报奖，DMAECHO、纽约广告节、龙玺以及One Show在内的多个奖项，并赢得了中国大陆广告历史上的首个嘎纳广告银奖。

摘要：2012年9月18日,在Spikes创意广告节颁奖典礼上,智威汤逊亚太区凭借为力士品牌所做的电台广告"DJ Prank",和在"2011年墨尔本作家艺术节"上启动的新型故事营销WiFiction,带回了两全场大奖,以及五个金奖,四个银奖。