摘要：This paper takes the c-e translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the chinese and english-version product introductory texts on official websites. It is found that chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding english version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.

摘要：Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of china's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with china's revolutionary history. However, at present the c-e translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in c-e translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.