摘要：文中对近20年来我国广告学界为广告创意这一概念所作的若干种定义进行了梳理,目的在于树立里程碑,昭示后来人,使他们在广告创意理论的研究上,多采些成果,少走些弯路。

摘要：To better inherit traditional culture in creating artistic conception in modern gardens and develop the style and function of garden artistic conception,this study summarized various creation techniques of traditional garden artistic conceptions from the perspective of design thought and conception of classical Chinese *** was put forward that the creation of artistic conception in modern gardens should be human-centered in a great culture context;and meanwhile,aesthetic habits of modern people should be respected and traditional thoughts should be developed to enrich the connotation of garden artistic conception design.

摘要：步进Adeline位于巴黎11区内的小公寓,俨然踏入了一个童话小国度,一切颜色、摆设、用具,莫不让人回想起儿时的趣味与温馨。Adeline热爱收藏玩具,但她的童话世界并不建立于来自玩具反斗城等地方的新式设计,而是绝大部分玩具都拥有悠久的年资和历史。

摘要：当今流行的"身体写作"可以看成古老的身体神话在现代的复活。神话想象的一开始就离不开身体想象。如创世神话中,有一种天父地母或者原始夫妇神生育万物的神话类型,其基础观念就是把宇宙及万物的产生认同为两性的性器之功能(阴和阳)。其幻想的发生原理在于,人类用自己的身体行为为坐标,把整个宇宙都身体化了。这种天父地母型神话可以说是一切身体写作和身体创造的总根源。文章解析了中国的天父地母型创世神话及其视觉形象和象征的表现传统,包括中国自然景观的文化命名、宗教建筑格局、玉雕造型、画像石和民间艺术想像等。

摘要：在巴黎市里有不少手作创意人,从事不同类型的创作,他们当中也有的来自其他国家,因为不同的原因而选择定居巴黎。来自葡萄牙里斯本的Sofia是其中一分子。擅长利用古书、老照片、旧信函等纸品创作绘画及拼贴的她,近年亦开始钻研衣饰制作。但无独有偶。

摘要：“我先做设计工程师,然后做技术支持和销售,再走上管理位置,我熟悉日本韩国中国大陆以及台湾等亚洲主要国家和地区,我知道如何把市场做起来。”

摘要：创意在英文中叫creation，这是广告活动的常用词汇。按照中文的意思解释是构思。广告摄影创意是一种狭义的概念，是将广告对象视觉化的阶段。是实现广告策划中广告摄影主题图像化的“金点子”。创新设计传播：在实际操作中称为广告摄影创意。

摘要：By studying developing status and trends of agricultural industrial park in Langfang, the paper will make an analysis of the present development and main factors which restrict the development of CI strategy in agricultural creative industrial park in Langfang city. The paper also tends to put forward the measures to speed up the CI strategy in Langfang city industrial park and to form a new pattern with local characteristics and advantages.

摘要：The “poetry” is the spiritual and artistic creation of human during historical practice and civilization development, as well as a kind of literary style with both refined and popular tastes, strong flavor of life, wide range of dissemination, and strong vitality of art. While,“Ci”, as one of the poetry types with strong national characteristics, has always been enjoying the same reputation as “poetry” in the history of Chinese literature development.

摘要：Intercultures play a crucial role in localization of translation. They are the essential reference resources for those who are translators as well as writers in their literary translation or creation. Translators contribute to the extension of source culture and in target culture by means of intercultures to form new localized cultural paradigms, which help writers to improve their creations. Liang Qichao’s literary creation was influenced by the literary paradigms he translated. Through the translation, he borrowed new literary paradigms from foreign languages and converted them into more acceptable ones in his literature. The paper, from the perspectives of localization and intercultures by Anthony Pym, analyzes the characteristics and interactions between Liang Qichao’s literary translation and literary creation.