摘要：JongmyoJeryeak is the most famous traditional music in South *** is a kind of worshipping song for the kings and queens of the Joseon *** was registered as South Korea’s first intangible cultural asset,also registered as the first of South Korea’s World Intangible cultural Heritage by *** 2010,JongmyoJeryeak has been performed not only at an annual ceremony but also at special performances with explanations and dramas at the Jongmyo *** performance has two concrete ***,it is held so that both the public and young people can easily access JongmyoJeryeak,a traditional Korean treasure,which is rarely seen in ***,it is designed to inspire pride in traditional culture and promote the beauty of JongmyoJeryeak to tourists who visit Jongmyo *** performance attracts about 60,000 viewers over the past ten *** means that the public impact of this performance is *** case is a very pertinent example of the developing performing arts business,especially with respect to the world intangible cultural heritage in South ***,this performance contains dramatic elements that include explanations for the general public,and is therefore very compatible with the trend toward ***,we will try to analyze the present situation of this performance and seek to better understand how coexisting aspects of this performing business inherit or develop this modernized traditional heritage.

摘要：Under the trend of global integration,cultural exchanges around the world have become more *** the most wide-ly used language in the world,English plays an increasingly important role in international *** our traditional cul-ture,tea culture plays an important ***,this article mainly takes tea culture as an example to analyze the effect of Eng-lish on the spread of Chinese *** it has drawn some reflections on the spread of culture.

摘要：Styles between Chinese classical gardens and modern landscapes were compared in this paper from the perspective of thought,functions,garden buildings,plant scenery and small garden ornaments.

摘要：By taking gardens in Tang Dynasty which play an important historical role in Chinese garden development history as case study,garden features in Tang Dynasty had been described from the aspects of cultural,ecological and planning characteristics,so as to explore the development trace of Tang garden culture,based on which relevant problems in urban planning and construction of Xi'an were discussed;and some countermeasures and suggestions on cultural,ecological and planning construction in the preservation of this ancient city were put forward.

摘要：With the Belt and Road Initiative,the demand for Chinese college students to enhance their intercultural competence has been *** the students’English proficiency has improved a lot,a large quantitative of students still have difficulties in communicating with people from different *** the development of present college education,China’s college English teaching is undergoing a new phase of reformation because of various intrinsic or extrinsic *** most of the college students have been offered bilingual courses,EAP or ESP *** and more international activities have been held locally,and foreign exchanges and cooperation have become more *** the perspective of the macroscopic social context,European countries have many common cultural origins,which are easy to express in the same or similar English;even if Asian countries and English-speaking countries have large cultural differences,the unique English expression is more common among different *** taking 120 undergraduates,graduates,and the post graduates as the sample,this paper is firstly trying to investigate the status quo through questionnaires and inquiries on the demand,the anticipation,expectation,and the relative strategies of intercultural communication skills nurturing in college English courses especially in ESP *** survey was conducted among students and graduates of our college,whose professional background and employment field are both the law enforcement and the policing,and most of them have volunteered in international activities or have the experience of international *** paper is then through qualitative or quantitative analysis probing into the theoretical resources and practical nurturing practices of intercultural communication competence in ESP course from perspectives of objectives,activities,content,approaches of teaching,*** based on theories of communication,IC,ESP,teaching methods,etc.,the thesis attempts t

摘要：Nowadays, advertising has become an important part in human life. Advertising is not only a carrier of information,but also an important part of culture. As a kind of cultural phenomenon, advertising has permeated throughout people's social life. In its course of spread, it transmits cultural information and embodies different values. Thus it influences people's thoughts and values unconsciously, leads and changes their behaviors and patterns of *** this essay, I will demonstrate the latent relationship between advertising and culture through analyzing different cultures reflected in Chinese and American advertisements. And this essay offers many solid theories and abundant examples acquired from books and periodicals of various ages.

摘要：Modern urban square landscapes have been evolved to be with more regional and cultural features, yet the phenomenon of duplication is serious in urban square landscapes in China. In this study, the connotation of indigenous landscape is analyzed from the perspectives of local culture, integration of Chinese and western cultures, folk cultures and modern marketing, the causes of duplicated urban square landscapes are thoroughly elaborated. In view of the deficiencies of modern urban square landscapes, it is proposed that local plants, local ornamental materials and patterns should be fully applied in square designs, and the expression of detail landscapes should be attached sufficient importance, to completely demonstrate regional features of landscapes and better apply indigenous landscapes into the design of modern urban squares.

摘要：A method-mix for intercultural user interface design (IUID) is explained and exemplified by application examples based on a hybrid approach covering cultural contexts in human-computer interaction (HCI) design using a model of culturally influenced HCI. cultural influence on HCI is described using cultural variables for user interface design. Assumptions and empirical results regarding the influence of culture on HCI, considering the path of the information processing and the interaction style between Chinese and German users are explained based on cultural models. Subsequent indicators represent the relationship between culture and HCI (culturally imprinted by the user). Correlations adopted theoretically between cultural dimensions and variables for HCI design were investigated. These correlations represent relevant constituents of a model for culturally influenced HCI. Considerations applying this model and evidence for the proper application of the IUID method-mix are presented elucidating why and how cultural aspects play a role in HCI design and usability/UX engineering. The IUID method-mix serves to inspire HCI engineers in the requirement analysis phase as well as HCI designers in the design phase. The readers are thereby sensitized to the challenges of intercultural usability/UX engineering and intercultural HCI design and will be equipped with methodological knowledge relevant to the derivation of design recommendations for user interface design for and in their desired cultural contexts. Finally, implications for practitioners are shown, including HCI style scores and practical design recommendations, to prognosticate the effort and the expenditures for considering the cultural context in IUID.

摘要：全球营销获得成功的首要条件是理解不同文化之间的价值观的相似性和差异性。由于缺乏以研究为基础获得的信息,这一任务对于试图与中国做生意的公司而言尤为艰巨。本研究采用霍夫斯塔德文化模型中的最新价值观来比较中美之间波莱广告诉求的有效性。在以文化维度为基础预测有效诉求的20个假设中,有9个得到了支持。另外一个假设也非常显著,但是与预想的方向正好相反。这些研究发现意味着,采用霍夫斯塔德文化维度作为有效广告诉求的唯一预测指标是不明智的。霍夫斯塔德维度或许缺乏可以有效预测各种广告诉求成功度所必需的结构。此外,广告诉求的有效性还可能由于其他因素(例如,年龄、社会趋势、政治法律环境及产品用法)而有所调整。

摘要：Nini Dog of Huaiyang County,one of the provincial-level intangible cultural heritage of Henan,has high artistic,cultural and archaeological *** is proposed that protection and inheritance of national cultures,as well as innovation based on the inheritance are of great significance to improve the marketing and economic efficiency of these *** this basis,the necessity of further development of Nini Dog commodities is analyzed,which is the need of both tourism development and its own *** study through full investigation gives the orientation of Nini Dog commodities,potential consumers are classified into 3 groups:people interested in traditional cultures,tourists and children;consumer psychology is analyzed and then design orientation of Nini Dog is proposed,it is stressed that identity design should be enhanced to establish brands,creative commodity design promoted to explore new development thoughts,and composite design encouraged to expand the *** doing this,the study aims at providing design and development guidance for the future development of Nini Dog commodities.