摘要：The stimulus to carry out this research is to investigate the relationship between internet advertisement and its features on the total e-commerce sales of the top five countries of europe. The units of analysis are the individuals of UK, France, Italy, Germany and Netherland. Secondary data are collected from the reports of [1] (ADeX, 2010) and [2] (eurostats, 2011). To empirically determine the relationship between independent variable and dependent variable in the european context, the study uses various statistical techniques, including OLS regression and correlation analysis techniques. The empirical findings indicate that the Internet advertisement features of search advertisement and classified advertisement have positive significant relationship with the e-commerce sales in europe. The empirical findings indicate negative significant relationship of display advertisement with the e-commerce sales in europe. However, this variable is also justified with the help of literature. Findings also demonstrate that search advertisement has strong positive relationship and it generates positive influence for the e-commerce sales as compared to the classified advertisement and display advertisement. Firms and marketers which are investing in online advertisement will find these results useful as they can get better sales and can use these features of online advertisement in order to maximize the sales of their products and services.

摘要：一、研究背景经济合作和发展组织(OeCD)对电子商务的定义是电子商务是发生在开放网络上的包含企业之间(Business to Business)、企业和消费者之间(Businessto Consumer)的商业交易.包括在网上相互交流需求信息、发布产品广告,到网上采购或接受定单、结算支付账款等商业活动.电子商务起源于20世纪70年代的电子数据交换(eDI).

摘要：According to demand and function of the e-commerce recommendation system demand, this paper analyze and design e-commerce and personalized recommendation, design and complete different system functions in different system level; then design in detail system process from the front and back office systems, and in detail descript the key data in the database and several tables. Finally, the paper respectively tests several main modules of onstage system and the backstage system. The paper designed electronic commerce recommendation based on personalized recommendation system, it can complete the basic function of the electronic commerce system, also can be personalized commodity recommendation for different users, the user data information and the user＇ s shopping records.

摘要：e-commerce refers to a kind of business and trade activities, which are conducted under the situation that buyers and sellers do not meet each other by using a fast, easy and low-cost way. Along with the promotion and application of computer office automation, it is necessary for e-commerce module to develop towards automation, in which the core lies in making a good design for operation module. In this paper, the promotion of e-commerce in the information age is reviewed by the authors, the unique characteristics of e-commerce functional modules are analyzed, and also the most important point of the design of e-commerce automatic operation module is discussed. Hopefully, helps can be provided for relevant follow-up studies in the future.

摘要：e-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of e-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.

摘要：e-commerce refers to a kind of business and trade activities, which are conducted under the situation that buyers and sellers do not meet each other by using a fast, easy and low-cost way. Along with the promotion and application of computer office automation, it is necessary for e-commerce module to develop towards automation, in which the core lies in making a good design for operation module. In this paper, the promotion of e-commerce in the information age is reviewed by the authors, the unique characteristics of e-commerce functional modules are analyzed, and also the most important point of the design of e-commerce automatic operation module is discussed. Hopefully, helps can be provided for relevant follow-up studies in the future.

摘要：electronic commerce or e-commerce is the concept of making trade in electronic environment which has emerged by the use of the internet in commerce and increased after 1995. Organizations started to use electronic commerce by internet facilities nearby their traditional marketing methods to increase their sales and profits. e-commerce has many advantages when compared to traditional trade. This paper aims to take out these advantages for the companies which want to make use of electronic commerce and includes important advices for these companies. The paper also includes the basic version of an e-commerce business, by analysing one of the most successful firms in Turkey, *** in terms of an entity-Relationship Diagram （eRD） and event Driven Process （eDP） to explain the organizations how an e-commerce business model should be constructed systematically. An eRD is a data modeling technique which graphically illustrates an information system＇s entities and the relationships between those entities. On the other hand, eDP is a chain for the modeling language which is used for describing business processes and workflows of an organization. This study examines *** for providing an example of these two diagrams, which should be a milestone for the newcomers of an e-commerce. Organizing an e-commerce should start with the software designs and these examples of eRD and eDP which are the base for the software of an e-commerce business. The limitations of the paper include the examination of an only one company which operates only in Turkey, thus the further research should examine a global company and/or an e-commerce business that operates in several industries.

摘要：这两年e-commerce的字样随处可见。电视、报纸、杂志等各种媒体,甚至在各种研讨会上,都不难看见将“e”突出并且个性化的报导。各公司也各自推出不同的标语Slogan或服务。惠普公司首先喊出e-Service;趋势科技推出e Doctor服务性产品;IBM也有e-customer标语来强调e时代客户的重要性。另外,eC时代产生的网络新贵或是网络精英领导者也在1999年掀起一股热潮,争相成为企业家或年轻群体们争相仿效的对象;而e Business产生的新商业模式更是被大家热烈讨论,被一些公司和媒体大作文章。所有“带电”的新字、

摘要：本文通过对电子商务平台的定位、系统功能等具体需求的分析,进行了对电子商务平台的设计,努力把电子商务平台项目建设为国内一流的电子商品交易平台,实践"互联网+"行动计划。

摘要：为更好的开发电子商务系统,采用统一建模语言(UML)对电子商务系统进行建模,通过对该电子商务系统的开发表明,UML为开发复杂系统提供了简洁描述的能力,提升面向对象的分析和设计使得软件开发过程有据可依,保证软件产品的高质量。