摘要：Translation is important in the cross culture *** translator has great contribution to the cross culture communication,but the status of the translator is often be ***,the subjectivity of the translator is an important topic for studying *** translator is one of the most active and positive factors in the translation *** is worthwhile to study the subjectivity of the translator because the translator can influence the quality of target *** for translation theory,skopostheorie is an important theory since *** has decided that the translator should take which kind of translation strategies and translation methods in *** regard skopostheorie as a new perspective to solve translation problems and disputes.

摘要：English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use skopostheorie to instruct their practices and adopt various translation techniques to let target consumers know the information of the product after reading the translation and arouse their purchasing desires and impulses to fulfill the function of advertisements.