摘要：tourist route design is essential to the scenic spot planning and tour route design. In this paper, four elements of tourist route design were identified to form the list of tourist route design principle. Based on the analysis of Campbell model, four-point inspiration for tourist route design was summarized, a Campbell model-based schematic of the tourist route design of Rizhao was formed grounded on the analysis of tourism resources and service facilities in Rizhao, so as to explore the optimal way of the tourist route design.