摘要：In this paper, we conduct survey and research on the innovativeness and characteristic of digital media under the environment of Internet and big data. Under the background of the era of rapid change, the current education system is more severe impact and challenge. Creative industry is the product of cultural industry development to a new stage, is the most creative cultural industry and the origin of the core part of the new economic era of creativity industry is the condition of globalization. The research indicates that the combination of the big data with digital media is necessary and needed. In the future, we will test more related combination and creativeness.

摘要：The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavior and lifestyle has obvious effect, due to the widespread attention of people. The development of modem social economy and science and technology has changed the way of information extraction, requires designers must be under the influence of digital media technology with more diverse forms of design of visual communication design research. In this paper, on the basis of the brief analysis of the visual communication characteristics and under the influence of digital media design language features, and studies the influence of digital media under the trend of the development of visual communication design several opinions are put forward.

摘要：This article first respectively introduces the characteristics of product design and digital media technology, combined with knowledge of the new economic background and user participation trends in innovation, analyzed the shortcomings of traditional design expression and digital media technology, through the use of digital media flash design expression and method, to solve the problem of traditional design expression. Finally, through the expression model of digital media and interactive animation based on flash animation technology, showed that flash obtained the rapid development and application in the multimedia platform.

摘要：Traditional murals and their image remains are an important art category and visual language,as well as a special architectural *** murals are roughly divided into temples,grottoes,tombs and other types according to space,function and *** matter what type of traditional mural,its basic function is to convey information through visual *** the development and application of information technology and digital technology,traditional mural paintings have undergone changes in space,material,and form in the exhibition-gradually transitioning from ancient rock murals to multi-sensory participation under digital screen *** of the intervention of digital media,in many digital mural exhibitions in recent years,not only the spatial presentation and viewing of murals have formed a multi-dimensional visual correspondence but also the exhibition language of murals is enriched or supplemented.

摘要：digital media offer unique opportunities for museums to bring to life the secrets and stories of their historical *** bring insight into the process of developing digital media exhibits,this paper presents the perspective of a creative practitioner in approaching technology-and media-based interpretation for collection *** follows the Time,Culture and Identity digital workshop held in Beijing in October 2019,which explored and shared ideas about collaborative research and interdisciplinary practice in digital interpretation between academics,institutions,creative practitioners,and *** the direction of the workshop,the paper takes as its focus the clocks and automatons of the imperial collection at the Palace Museum in *** are based on the author’s practice-led experience in running a design studio,Harmonic Kinetic,developing new media exhibits using digital technology and audiovisual media for museums,galleries,and exhibitions in the UK,including the Science Museum,V&A,Barbican,Tate,and the Tower of *** a broad interaction-design-led outlook,the paper explores a personal design perspective for developing interpretive content and considers the particular opportunities and approaches these historical devices *** paper concludes with a final section that reviews the process and reflects on outcomes from the Time,Culture and Identity digital *** explored possibilities for an interpretive exhibit on the Country Scene clock from the Palace Museum collection.