摘要：This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise Shu *** findings of the research indicate the credible appeal aided by this metadiscourse helps illuminate the rhetorical success of Shu *** markers as well as attitude markers prevail,which contribute to the ethos of a determined,upright and passionate calligraphy critic,scholar and ***,hedges,commentaries and attributors of interpersonal metadiscourse also carry credible meanings for Sun’s readers,though used less frequently.

摘要：Human activities could never escape from the domain of communication theories. Rhetorical theory has beenconsidered as the basic art of persuasion, which covers various discourses in different fields including films in themedia. The film of Forrest Gump has been defined as a rhetorical piece from the perspective of communicationtheories. This essay attempts to cultivate the depth of the film theme by using the rhetorical theory with evidence,identifying three critical element: pathos, ethos, and logos. In the film Forrest Gump, pathos refers to theunconditional love and simplicity of the characters;ethos confirms the credibility by examples such as historicalconnections;and logo is supported by the evidence in accordance to the law of causality. The analysis is a positiveinspection with truth messages and considerable thoughts, which have to some extend cultivated the theme of loveand simplicity, suggesting Forrest Gump is indeed a good movie worth watching.

摘要：亚里士多德的修辞学对语言学的研究具有深远的影响。亚里士多德认为能够劝说人的好文章应该具备三个要素:ethos信誉诉求、pathos情感诉求和logos逻辑诉求。信誉诉求基于信誉性,可信性;情感诉求基于情感;逻辑诉求基于逻辑、因果关系。广告英语作为一种特殊的语言,需要从信誉、情感、逻辑这三个方面运用修辞手段来完成最重要的劝说功能。

摘要：新落成的Aethos酒店位于葡萄牙的冲浪胜地埃里塞拉(Ericeira)。它坐落在一处40 m高的悬崖之上,优越的地理位置,使其坐拥壮阔的大西洋海景。原建筑是一处废弃的农舍,其所在区域对于此类建筑的改造有一系列条件约束。在诸多限制下,葡萄牙本土建筑公司Pedra Silva Arquitectos及室内设计工作室Astet Studio努力尊重现有场地和建筑,以保留其历史的精髓。

摘要：Aethos Ericeira是一家精品酒店,位于葡萄牙西海岸风景如画的村庄埃里塞拉。该酒店坐落在卡拉达海滩附近的悬崖上,有着坐拥大西洋美景的自然环境,现有建筑缺乏特色,其外观融合多种建筑风格,呈现出一种脱节的状态,因此,当设计团队受邀对该项目进行翻新时,对现有建筑进行充分调研,以更好地拥抱和促进建筑与自然环境的互动,同时通过夯实其固有之美,体现该建筑的历史意义。

摘要：Specialized S-Works Aethos几乎没有采用任何空气动力学特性的外观设计,也非全内走线,拥有两个水壶安装位,几乎是逆时代潮流而行。根据闪电(Specialized)官方的宣传,公路自行车迷们追求的不仅仅是一台纯种赛车,这是S-Works Aethos开发期间的主要出发点。因此,S-Works Aethos使用的FACT 12r碳纤维车架几乎没有任何明显的空气动力学特征。该车配备了Shimano DURA-ACE传动、52/36T的齿比、标准的BSA中轴,甚至27.2 mm口径的Roval Alpinist碳座杆看起来也是传统外观。