摘要：The advent of the Intemet has witnessed a revolution in the business world. One typical example is the emergence of the B2B website. The present paper looks at the B2B website, a conventionalized digital text, in terms of its communicative purposes, move features as well as linguistic specialties, with the aim of presenting the generic structure of the B2B website and its principal linguistic features contributing to the realization of its communicative purposes. It is demonstrated that the B2B website is one instance of the promotional genres and it has a lot in common with advertisement English and ＂netsneak＂ in the aspect of lexico-grammatical features.

摘要：The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of *** most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university *** goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical *** have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and *** 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international *** main linguistic and rhetorical strategies used in these moves are analyzed and discussed.

摘要：In analysing a speech genre, genre analysis is applied. genre analysis is a recent trend in discourse analysis. It combines socio-cultural and psycholinguistic aspect of text construction and interpretation. This analysis aims to show what extent surface linguistic forms align with given standardized communicative events. To construct a text, a speaker should master its schematic structure. The schematic structure consists of organizing the rhetoric. It covers the macro-stages which can be classified into introductory stage, body stage, and concluding stage. The rhetorical organization/structure （micro moves） of a speech genre includes ＂opening marker＂, ＂gambit＂, ＂narration＂, and ＂marker＂ in the introductory stage; ＂claim＂, ＂confutation＂, ＂confirmation＂, and ＂concession＂ in the body stage; ＂marker＂, ＂appeal/recommendation＂, and a closing in the body stage. By studying the schematic structure, it can be recognized how the students construct the genre, whether they follow the linear pattern offered or their construction of speech is influenced by their native cultural way of thinking. In sequencing the micro moves, the students followed the sequence offered in the framework of speech genre. Although there was a slight difference in sequencing the moves, in general the students have conformed to the proposed sequence. The variety of sequencing the moves was prompted by the native language and cultural background （Javanese and Chinese）. Since rhetorical organization varies from culture to culotte, it can be tolerated that the students have a variety in sequencing the moves.

摘要：genre analysis has been a very effective pedagogy in English Academic Writing course,while how it is applied in real classroom setting,little has been done to examine its effectiveness in English Academic Writing *** dialogue from Bakhtin’s polyphony theory,the present study investigates significance of dialogic awareness and how it serves in teaching-learning process in English Academic Writing *** findings show that with awareness of equal dialogue applied in seven stages,it is possible to enable students to understand basic organization and corresponding moves in English Academic *** study calls for greater attention to the implementation of real dialogue in the writing classroom.