摘要：This article first respectively introduces the characteristics of product design and digital media technology, combined with knowledge of the new economic background and user participation trends in innovation, analyzed the shortcomings of traditional design expression and digital media technology, through the use of digital media flash design expression and method, to solve the problem of traditional design expression. Finally, through the expression model of digital media and interactive animation based on flash animation technology, showed that flash obtained the rapid development and application in the multimedia platform.