摘要：According to multimodal discourse analysis(MDA),different kinds of semiotic modes work together to conduct *** studies on MDA only involve case ***,scholars tend to establish multimodal corpora to provide a more fuller and comprehensive study on multimodal *** this paper,the author will look at some grand thesis about multimodal corpora and summarize the development of multimodal corpora.

摘要：Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van *** study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional *** analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.

摘要：Significant differences in tobacco-control initiatives and achievements between Australia and China have been witnessed in the world,despite the fact that thecountries share the Asia-pacific region and have intimate *** smoking rate in Australia has been on a downward trend since the 1980s and therefore Australia has been portrayed as a“dark market”by global tobacco industry *** in China,cigarette smoking is the chief killer that causes deadly health risks to both direct users of tobacco and people exposed to second-hand ***-communicable diseases due to this have caused great burden to the national medical *** a vital intervention tool of mass media campaign,public health advertisements on tobacco-control have played an important role in influencing the cognition and behavior of *** study aims to compare the strategies adopted by the advertisements in Australia and China through corpus-driven multimodal discourse analysis to conduct quantitative analysis and qualitative case *** results of comparative analysis indicate different pathways of tobacco-control advertisements constructions in the two countries that Australian tobacco-control advertisements achieved better in terms of health communication intervention to encourage cessation among smokers and reduce smoking initiation among potential smokers at the population *** be compared,Chinese tobacco-control advertisements placed a heavier emphasis on the health hazards caused by second-hand smoking to protect people from the attributable morbidity and *** the perspective of content theme,this study argues that Chinese tobacco-control advertisements should shift the focus to the health damage of smoking to smokers which is more targeted and *** the perspective of multimodal presentations of the video advertisements,a more prominent demonstration of the health damage is ***,this study argues that cultural-orient