摘要：Human activities could never escape from the domain of communication theories. Rhetorical theory has beenconsidered as the basic art of persuasion, which covers various discourses in different fields including films in themedia. The film of Forrest Gump has been defined as a rhetorical piece from the perspective of communicationtheories. This essay attempts to cultivate the depth of the film theme by using the rhetorical theory with evidence,identifying three critical element: pathos, ethos, and logos. In the film Forrest Gump, pathos refers to theunconditional love and simplicity of the characters;Ethos confirms the credibility by examples such as historicalconnections;and logo is supported by the evidence in accordance to the law of causality. The analysis is a positiveinspection with truth messages and considerable thoughts, which have to some extend cultivated the theme of loveand simplicity, suggesting Forrest Gump is indeed a good movie worth watching.

摘要：亚里士多德的修辞学对语言学的研究具有深远的影响。亚里士多德认为能够劝说人的好文章应该具备三个要素:ethos信誉诉求、pathos情感诉求和logos逻辑诉求。信誉诉求基于信誉性,可信性;情感诉求基于情感;逻辑诉求基于逻辑、因果关系。广告英语作为一种特殊的语言,需要从信誉、情感、逻辑这三个方面运用修辞手段来完成最重要的劝说功能。