摘要：Advertisements,as an important business strategy,are now *** a kind of strategy of language expression,pragmatic presupposition plays an extraordinarily important role in *** on many classical cases of Chinese and English advertisements,this paper is aimed to discuss and analyze the types and features of pragmatic *** findings of this paper will provide advertisement producers with theoretical knowledge and practical strategies about how to apply pragmatic presupposition to create effective and persuasive advertisements which can really catch the eyeballs of consumers.