摘要：In the worldwide context of globalization,translation has played an increasingly important role in the cultural exchanges between different cultures,nations,and *** globalization has brought China into the global village via the World Trade Organization,the demand for translated Chinese texts has been on the rise for both commercial and cultural ***,due to the radical differences between Chinese and West-

摘要："它是我最喜欢的中文杂志,而不是之一。"——方振宁方振宁曾经说过,"想成为专业建筑评论家首先要有独立的身份和人格,有了这些才有可能产生独立的视点。这是成为专业建筑评论家的基础条件"。方振宁的评论文章,首先拥有的气质就是独立,而这种气质也是MING所诉求的。

摘要：The main objective of this research is to assess the existence （or lack） of media concentration in the Portuguese dailies newspaper sector, and to evaluate the extension to which this situation may be compromising fundamental society values： freedom of speech and right of access to information. Authors resorted to market indicators, namely total average circulation,number of copies per issue, business volume and advertising investments. These indicators are found to be complementary： some indicators evaluate group position in the readers＇ market, whereas other evaluates group position in the general market and the advertising market in particular. Based in this market information, we used quantitative models （HII, CR4 and Noan） to measure de concentration in the newspaper segment. Additionally we tried to demonstrate that to analyze the dailies newspaper concentration situation in Portugal a holist perspective of the media market is needed, using a country context to understand some local characteristics and market structure and political, economic, social and technological dynamics. Additionally, there are evidences that existing concentration indexes are not conclusive because of potential replacement effects in the Portuguese media sector.

摘要：Aiming to promote overseas acceptance level of the domestic English version of Huang Di Nei Jing Su Wen on the premise of preserving the cultural characteristics of traditional Chinese medicine (TCM), this paper made a comparative analysis of different translations of Chinese character "和"(he) in three English versions of Su Wen, based on the discourse theory of "global localization". The analysis reveals that Li’s translation uses the strategy of transliteration plus interpretation to preserve the original Chinese classic’s style, thinking, and ideas, but the effect is not satisfactory. Veith’s free translation enables overseas readers to understand the content relatively easily, but fails to convey the rich TCM cultural connotation. Unschuld’s translation strictly follows the principles of linguistics in order to reflect the original thinking and idea to the utmost extent, and at the same time takes into account the expressions commonly used by the readers of English-speaking countries. That’s the reason why his translation enjoys the greatest popularity among professionals and the general public alike overseas. It is also clear from the analysis that different social historical contexts in which Su Wen was translated and each translator’s subjectivity determine translation’s target audiences, purposes, and ultimately translation strategies. Therefore, in order to speed up the "going out" of TCM culture, domestic translators are suggested to determine target audience and translation purpose in the first place, and study overseas readers’ knowledge background, information needs, reading habits, and value orientation before deciding the translation strategies.